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Discover insights and practical tools to apply to your next business challenge including presentations from your industry peers.

EMOTIONAL BRANDING: How Successful Brands Gain the Irrational Edge

Behavior

HOW DOES IT MAKE YOU FEEL? Why Emotion Wins The Battle of Brands

Books

AstraZeneca – Roadmap to Human Truth

Behavior

Covid-19 Original Inquiry Webinar Series Part 2: The Healthcare Experience

Behavior

From Brand Impressions To Brand Intentions: Reimagining Brand “Awareness” in a Time of Social Disruption

Behavior

Covid-19 Original Inquiry Webinar Series Part 1: The Human Experience

Behavior

Zillow Group – Zillow 2.0: Building the Bridge Between Dreams and Reality

Brand

International Justice Mission – Building a 360-Degree Brand to Fuel the End of Slavery in Our Lifetime

Brand

The J.M. Smucker Company – Of Roles and Rituals: Driving Consumer Connection through Brand Evolution

Behavior

Purdue University – Achieving a Masterbrand: How Purdue University Uncovered Its Essence

Behavior

Evolutionary Psychology and Money-Saving Motives

Brand

Building a Trusted Brand

Brand