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WHO WE HELP

Helping you put Human Truth at the heart of your brand.

brand strategy agency

We help brand, insights, and internal culture leaders across categories solve wildly diverse challenges.

What are the unmet needs where my brand can make a greater impact?

What moments matter most to my customers?

How can behavior design and marketing co-exist?

What drives my employee engagement?

How do I build a meaningful purpose-led brand?

How do people feel about my brand?

How do I transform and modernize a legacy brand?

Holistic Journey Maps

How can I equip and inspire creative teams to do their best work?

How can I increase brand relevance and trust?

WHO WE HELP

brand strategy firm

76%

Of our business is supported by returning clients and referrals

Read Our Case Stories
3M branding
JJ brand strategy
GE
BP
Hartford
Vanguard
Fedex
AstraZeneca
Walgreens
McDonalds
BP-1
Vanguard-1
Lowes
ABInBev
Amgen
Cadillac
Chase
Davids
KitchenAid
Conagra-1
Conagra
Blue Cross
Behr
Chrysler
Pfizer
Aetna
Schwab
Conagra-1
Conagra
Blue Cross
Behr
Chrysler
Pfizer
Aetna
Schwab
3M branding
JJ brand strategy
GE
BP
Hartford
Vanguard
Fedex
AstraZeneca
Walgreens
McDonalds
BP-1
Vanguard-1
Lowes
ABInBev
Amgen
Cadillac
Chase
Davids
KitchenAid

What do all our clients have in common? They are humans, and so are their customers and employees.

brand strategy firm

Some Industries We Serve

CPG + Durable Goods

Financial Services

Pharma + Healthcare

Automotive + Transportation

Technology / Telecom

Retail

Government + Non-profit

Education

B2B

Energy / Utilities

Entertainment

Travel / Hospitality

Human Truth has the Power to Transform Brands and Businesses

Having Brandtrust up front, laying the foundation four our entire patient strategy was so critical because we know those insights are going to be sustainable - they're rooted in the way people think. That's not going to change overnight. So, as we continue to involve our creative, constantly going back to that Brandtrust insight is the way that we drive our business.
Senior Product Planner
- Global Pharmaceutical Company
The Brandtrust work remains a guiding light for me and others who emotionally connect with our Brand… I continue to reference the Brand Book every time I'm asked to participate in vision and strategy work.
Product Planning
- Manufacturer of Digital Modeling Guitars & Electronic Equipment
Brandtrust helps you look at the business through a very different lens. Insights will create 'ah-ha' moments long after the research and work session are over.
Assistant Manager Consumer Planning
- Fortune 1000 Spirits Brand
I am blown away with the talent there. The social scientists were amazing… These aren’t just researchers, these are people steeped in behavioral sciences, and it comes through in how they do research. We work with a lot of organizations, but Brandtrust is made up of outstanding thinkers. Brandtrust made sense of the messiness of raw human emotion, and their ability to put that into helpful frameworks is unparalleled.
Former Global Health & Wellness Platform & Segment Leader
- Kimberly-Clark Corporation

BUILDING BETTER BRANDS
PART 1

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444 N. Michigan Avenue Suite 3100, Chicago, IL 60611

312 440-1833

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