Curious? So are we. For the eternal students everywhere, this is the place for you. Explore. Learn. Grow.

Featured Resources

Covid-19 Original Inquiry Webinar Series Part 2: The Healthcare Experience

Behavior

Building a Trusted Brand

Brand

Brand Reality #1: Brands Are About Feelings, Not Facts

Brand

From Brand Impressions To Brand Intentions: Reimagining Brand “Awareness” in a Time of Social Disruption

Behavior

Covid-19 Original Inquiry Webinar Series Part 1: The Human Experience

Behavior

Zillow Group – Zillow 2.0: Building the Bridge Between Dreams and Reality

Zillow Group – Zillow 2.0: Building the Bridge Between Dreams and Reality

Brand

LavAzza Professional – Coffee Break: Uncovering the Oasis of Happiness in the Workplace

Behavior

Brand Reality #6: Purpose-Driven Brands: It’s Important To Stand For Something Important

Brand

Brand Reality #3: The Brand Is Not Part Of The Business, It IS The Business

Brand

GSK + Brandtrust

Behavior

The Skill of Storytelling Workshop

Behavior

The Business of Behavioral Economics Workshop

Behavior

The Human Truth Workshop Series centers on the application of social and behavioral sciences to unlock the needs and desires of consumers and the truth about your brand. Session topics are designed for the eternal student who aspires to become a better storyteller, to ask better questions, to discover the secret life of insights, or to better understand the irrational choices humans make and why it matters to brands and businesses.

Sessions can be customized to your needs and are often one-day sessions with your team that follow a three-step process:

  1. Principles
  2. Methods & Tools
  3. Applications.


We promise you will leave with new skills that will impact your work and life!

Current Workshops Offered:

The Power Of Human Truth
Getting Beyond The Say/Do Gap Challenge To Create More “Ah-Ha” Moments

A More Beautiful Question
Discovering The Lost Art Of Questioning For Driving Breakthrough Thinking

The Skill Of Storytelling
Exploring The Fundamental Techniques And Power Of Story

The Business Of Behavioral Economics
An Introduction To The Human Intention/Action Gap & The Interventions That Drive Behavior Change

Essentials Of Empathy
The Power Of Walking In Someone Else’s Shoes

Storycasting
Strategic Planning Through The Lens Of Story

Live Knowledge Mapping
Charting Knowledge To Gain Clear Strategic Direction

Ready to go back to school with Brandtrust?

Webinar

Covid-19 Original Inquiry Webinar Series Part 2: The Healthcare Experience

444 N. Michigan Avenue Suite 3100, Chicago, IL 60611