What do customers truly take away from their experiences with a brand? Rather than a mental tally of all touchpoints, the “Peak-End” rule, a phenomenon established by Nobel laureate Daniel Kahneman
, demonstrates that it’s the intense positive or negative moments along the journey, as well as the end-point, that are truly significant. These moments form the emotional bonds that encourage customer loyalty and advocacy. Brandtrust helps you blueprint products, services and experiences that authentically connect your brand strategy with the deeper needs of your customers at the moments that matter most.