Subscribe to our Blog

Blog

Consumer Insights and Coronavirus: How Behavioral Science and Memory Immersion Help Reveal Truth During a Pandemic

At the beginning of the year, no one imagined that 2020 would be defined by a global pandemic. Nonetheless, in...

Read More

From Appreciation to Aspiration: Unlocking Your Organization’s Potential

Green Mountain Coffee Roasters enjoyed tremendous growth. From its humble beginnings as a coffee shop in 1981, the business bloomed...

Read More

The Appreciation Evolution: Moving From Your Organization’s Problems to its Potential

Declining profits and product quality. Failed cost reduction efforts. Strained relationships among employees and increasing pressure from competitors. Gina Hinrichs,...

Read More

You Break It, You Buy It: Why Trust Matters Most When It Comes to Consumer Data

A $60 billion plunge in market value in less than 48 hours. A $6 billion drop in Mark Zuckerberg’s net worth. Massive...

Read More

Prospect Theory: How Perceptions of Risk and Gain Shape Customer Behavior

The question is a matter of life and death: A new disease is sweeping across the country, and epidemiologists project...

Read More

connecting systems 1 and 2 thinking

Connecting Systems 1 and 2 Thinking: Helping Customers Forge Intuitive Connections with Your Brand

The moment she laid eyes on the kouros, Evelyn Harrison knew something was wrong. Harrison, one of the world’s foremost...

Read More

Jobs-to-be-done: Satisfying your customers’ highest needs

When asked to describe the “jobs-to-be-done” approach to understanding customers, Clayton Christensen remembers the milkshake. A major fast food chain...

Read More

Nudge theory

Nudge theory: How brands can empower customers through behavioral science

As the fathers of nudge theory, Richard Thaler and Cass Sunstein have seen their ideas applied elegantly in business, health...

Read More

Eudaimonia

Eudaimonia: How Health Care Brands Can Fulfill the Lives of Their Customers

What is best for human beings? This question anchors Aristotle’s Nicomachean Ethics, the ancient Greek philosopher’s most extensive treatise on...

Read More