Keep an eye out for our latest blogs.

Brandtrust Announces Leadership Transition

Founder Daryl Travis to Assume Chairman Role, Alex Millet Appointed as New CEO Amidst Exciting PartnershipSeptember 17, 2024—Brandtrust, a leading insights and strategy firm, today announced a significant leadership transition on the heels of announcing its strategic partnership with Protobrand,…

Brandtrust Announces Leadership Transition
Beyond Surface Research: How Emotional Branding Drives Brand Value

Beyond Surface Research: How Emotional Branding Drives Brand Value

Your customers aren’t telling you everything. They’re also not lying. The truth is that humans often do not know what is driving decision making. In fact, 95% of mental activity...
In July 2016, Wells Fargo was the envy of many financial institutions. Relatively untarnished by the post-recession ire directed at many of its peers, the company’s stock had surged 26%...
The baby-blue bears were first sighted in 2016. They appeared in Instagram posts from no fewer than three Kardashian sisters. Soon, Vanessa Hudgens, Emily Ratajkowski, and other celebrities supplied their...
Richard Thaler has news for you: Your brand probably isn’t selling to Spock. A founding father of behavioral economics, Thaler has dedicated his career to documenting the irrational quirks of...
On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted...
Green Mountain Coffee Roasters enjoyed tremendous growth. From its humble beginnings as a coffee shop in 1981, the business blossomed into an enterprise worth more than $100 million. But serious...
Load More