WHO WE ARE

We believe that truth has the power to change the world

Shape

We’re all avid thinkers here at Brandtrust. There’s a genuine curiosity, a persistent desire to discover deeper insights, that we all share in common.

Path 2

DARYL TRAVIS

Founder and CEO

Human Truth Seekers

More than 20 years ago, we recognized a frustrating reality – no one could explain why one particular brand succeeded where another flopped. To understand why, we took a closer look at how brands sought to understand their customers. We realized that leaders that want to build a more valuable asset must build brands rooted in deep insight. Human insight. In fact, we found that a single Human Truth, properly and strategically applied, can profoundly improve brand image, organizational culture, customer experience and business results.

What’s more, we found that Human Truth is rooted in feelings, not facts. Emotion shapes how we create meaning from experience, and thus how we build relationships with brands. So, at Brandtrust, we committed ourselves to a new kind of brand consulting – based on revealing the hidden mind of the customer through methodologies from the social and behavioral sciences.

Our work over the decades has demonstrated that Human Truth can not only solve complex challenges, but can also fundamentally transform brands and businesses by unleashing their full potential.

brand consulting firms
brand consulting agency

Our Truth

We believe businesses and brands can become powerful forces for positive change when they are inspired and guided by Human Truth. People are able to live better lives in a better world when brands are designed in a spirit of genuine curiosity and empathy, and when they address deep and true human needs. This truth inspires us every day, and we delight in partnering with clients to discover and activate it.

Brandtrust is known for our deep inquiry. But research is only the beginning of what we do. We are a strategy consultancy that uses powerful human insights to unlock potential and drive business results for our clients.

Knowing who you are also means knowing who you aren’t: Brandtrust is not an advertising agency or a design firm. Our focus is on radically enhancing the work of creative agencies by bringing deeper, richer insights to the table – to drive more compelling communications, campaigns and customer experiences.

We help you change your world

OUR PURPOSE

Human Truth Has The Power To Change The World

We believe businesses should serve noble purposes, and they can become powerful forces for positive change when they are inspired and guided by Human Truth.
human truth seakers
brand consulting firm

Diverse minds

Finding Human Truth Takes Many Viewpoints

Diverse in our experience, we are strategists and storytellers, and psychologists and anthropologists, writers and designers and dreamers – and so much more. What unites us is our shared pursuit of Human Truth and our passion for unlocking its transformative power.

Our Team

AJ Avedon

AJ Avedon

Associate Director, Client Services

Lindsey Bartel

Senior Analyst

Sandra Bauman, Ph.D.

Quantitative Research Partner

Mike Berinato

Sales Director, Client Development

Vicky Bernstein

Accounting Assistant

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Kristen Bishop

Associate Director

Dan Bryan

Strategy & Research

Meghan Bryan

Senior Manager, Client Development

Gillian Carter

Marketing Director

Hui Ling Chen

Associate Consultant

Jonathan Cook

Researcher

Keri Downs

Senior Consultant

Michael Forsberg

Associate Director

Jenny Forsman

Designer

Annalisa Funk

Senior Consultant

Brandtrust-Annie-Giebelhaus-BW

Annie Giebelhaus

Consultant

Ali-Greco

Ali Greco

Consultant

Brandtrust-Chris-Hoel

Chris Hoel

Associate Director

Amal-Hussain

Amal Hussain

Senior Associate Consultant

Ed Jimenez

Creative Director

Brandtrust-Alyssa-Kearney

Alyssa Kearney

Director, Client Services

Brandtrust-Erin-Kelly

Erin Kelly

Managing Director, Growth

Bailey Kielarowski

Consultant

Brandtrust-Mary-Kohles

Mary Kohles

Consultant

Brandtrust-Christian-Lauffer

Christian Lauffer

Director, Consumer Strategy

Brandtrust-Stephan-Leman

Stephan Leman

Director, Customer Experience & Innovation Strategy

Pinelopi_Margeti_Brandtrust

Pinelopi Margeti

Associate Consultant

Brandtrust-Lacey-Mason

Lacey Mason

Senior Consultant

Jaimes "Jaime" McNeal

Researcher

Brandtrust-Alex-Millet

Alex Millet

Managing Director, Client Services

Ben_Morrison

Ben Morrison

Senior Associate Consultant

Missael-Pale

Missael Pale

Associate Consultant

Valerie Penrose Proposal Manager

Valerie Penrose

Proposal Manager

Sandra Pimentel

Account Director - Pharma

Rachel Plein

Rachel Plein

Senior Consultant

Brandtrust-Nicole-Potoshnick

Nicole Potoshnick

Researcher

Brandtrust-Jill-Schaefer

Jill Schaefer

Senior Proposal LAB Manager, Client Development

Brandtrust-Diane-Sheehan

Diane Sheehan

Researcher

Brandtrust-Carmie-Stornello

Carmie Stornello

Director, People Operations

Brandtrust-Sophia-Tang

Sophia Tang

Client Development Manager, Insights & Analytics

Daryl Travis

Founder and CEO

David_Vanscoyoc_Brandtrust

David VanScoyoc

Senior Associate Consultant

Brandtrust-Beth-Wozniak

Beth Wozniak

Director, Finance

Valerie_Zawada_Brandtrust

Valerie Zawada

Senior Associate Consultant

OUR CULTURE

100% HUMAN

At Brandtrust, we show up every day as our full selves and encourage all those we work with and partner with to do the same. We thrive through open and honest communication. We value the lasting connections that emerge from a place of vulnerability, mutual respect and trust. We strive every day to be kind, humble and empathetic. We serve an ideal larger than the “golden rule” – we treat others as we know they want to be treated, because we took the time to ask them first. In short, our culture is to show up every day in a way that is 100% HUMAN.

CAREERS

Are you curious? Motivated to discover the truths that unite us as humans? Driven to activate these truths for brand transformation? Discover opportunities to join us. We’re better, together.

DID YOU KNOW

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83%

of companies that over perform on revenue growth link everything they do to brand purpose, as opposed to only 31% of under performers.

The Advertising Research Foundation 2015 - Insights2020

Webinar

Covid-19 Original Inquiry Webinar Series Part 2: The Healthcare Experience

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