We’re all avid thinkers here at Brandtrust. There’s a genuine curiosity, a persistent desire to discover deeper insights, that we all share in common.
DARYL TRAVIS
Founder and Chairman
More than 20 years ago, we recognized a frustrating reality – no one could explain why one particular brand succeeded where another flopped. To understand why, we took a closer look at how brands sought to understand their customers. We realized that leaders that want to build a more valuable asset must build brands rooted in deep insight. Human insight. In fact, we found that a single Human Truth, properly and strategically applied, can profoundly improve brand image, organizational culture, customer experience and business results.
What’s more, we found that Human Truth is rooted in feelings, not facts. Emotion shapes how we create meaning from experience, and thus how we build relationships with brands. So, at Brandtrust, we committed ourselves to a new kind of brand consulting – based on revealing the hidden mind of the customer through methodologies from the social and behavioral sciences.
Our work over the decades has demonstrated that Human Truth can not only solve complex challenges, but can also fundamentally transform brands and businesses by unleashing their full potential.
We believe businesses and brands can become powerful forces for positive change when they are inspired and guided by Human Truth. People are able to live better lives in a better world when brands are designed in a spirit of genuine curiosity and empathy, and when they address deep and true human needs. This truth inspires us every day, and we delight in partnering with clients to discover and activate it.
Brandtrust is known for our deep inquiry. But research is only the beginning of what we do. We are a strategy consultancy that uses powerful human insights to unlock potential and drive business results for our clients.
Knowing who you are also means knowing who you aren’t: Brandtrust is not an advertising agency or a design firm. Our focus is on radically enhancing the work of creative agencies by bringing deeper, richer insights to the table – to drive more compelling communications, campaigns and customer experiences.
Diverse in our experience, we are strategists and storytellers, and psychologists and anthropologists, writers and designers and dreamers – and so much more. What unites us is our shared pursuit of Human Truth and our passion for unlocking its transformative power.
Quantitative Research Partner
Manager, Accounting and Office Operations
Director, Client Services
Researcher
Director, Client Development
Associate Director, Client Services
Researcher
Researcher
Associate Director, Client Services
Senior Graphic Designer
Senior Project Manager
Associate Director, People & Culture
Project Manager
Director, Research
Researcher
Creative Director
Project Management Specialist
Senior Director, Client Services
Associate Director, Client Services
Sales & Marketing Associate
Executive Operations Manager
Researcher
Senior Director, Expression Strategy
Senior Director, Brand Ecosystem & Experience Strategy
Consultant, Client Services
Consultant, Client Services
Researcher
CEO
Researcher
Senior Consultant
Researcher
Research Consultant, Client Services
Researcher
Director, People & Culture
Associate Director, Business Intelligence & Growth Enablement
Founder & Chairman
Consultant, Client Services
Researcher
Associate Director, Client Services
Director, Finance
At Brandtrust, we show up every day as our full selves and encourage all those we work with and partner with to do the same. We thrive through open and honest communication. We value the lasting connections that emerge from a place of vulnerability, mutual respect and trust. We strive every day to be kind, humble and empathetic. We serve an ideal larger than the “golden rule” – we treat others as we know they want to be treated, because we took the time to ask them first. In short, our culture is to show up every day in a way that is 100% HUMAN.
Are you curious? Motivated to discover the truths that unite us as humans? Driven to activate these truths for brand transformation? Discover opportunities to join us. We’re better, together.
