Branding serves to tell a company’s individual story, project its essence, and plant a stake in the marketplace. A brand is the sum total of people’s experiences with a company.
In other words, brands don’t build trust; they are born of trust.
We explored the origins of trust and how it operates in the nonconscious mind and uncovered seven distinct requisites and drivers that must be part of any brand building effort. Uncover how your brand can move beyond functional trust, win hearts, and remain top-of-mind with customers.