Roadmap to Human Truth

AstraZeneca – Roadmap to Human Truth

Learn how AstraZeneca used applied social and behavioral sciences to uncover the “whys” behind HCPs motivations to ensure their data was met with emotional relevance. Join Intellus Worldwide IMPACT Award Winner and Senior Director Oncology, Global Analytics & Insights, Strategy, Stella Moss, as she shares their roadmap to Human Truth.

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