Within weeks of most people worldwide experiencing orders to shelter in place and as people encountered a chaotic, uncertain world, Brandtrust desired to understand the human experience amidst the COVID-19 pandemic. We felt diving deep to understand the pandemic would provide us, and our clients, a unique opportunity to understand the human experience at an inflection point. We believed it might offer us a window into how humans process difficult experiences and make meaning in the face of uncertainty.
Join us as we share the human experience amidst Covid-19 and reveal the challenge of making meaning during times of uncertainty. We’ll translate these rich insights into evocative thought sparkers that can help your brand create experiences aligned with our evolving human experience.
We’ll also share the preliminary findings from our second study, focusing on the healthcare experience during the pandemic.