Covid-19 Original Inquiry Webinar Series Part 1: The Human Experience

Within weeks of most people worldwide experiencing orders to shelter in place and as people encountered a chaotic, uncertain world, Brandtrust desired to understand the human experience amidst the COVID-19 pandemic. We felt diving deep to understand the pandemic would provide us, and our clients, a unique opportunity to understand the human experience at an inflection point. We believed it might offer us a window into how humans process difficult experiences and make meaning in the face of uncertainty.

Join us as we share the human experience amidst Covid-19 and reveal the challenge of making meaning during times of uncertainty. We’ll translate these rich insights into evocative thought sparkers that can help your brand create experiences aligned with our evolving human experience.

We’ll also share the preliminary findings from our second study, focusing on the healthcare experience during the pandemic.

Composite Narrative
The purpose of this composite narrative is to sketch out the emotional terrain and related dynamics at play in the experience of people living through this time of uncertainty. It is also a means of preserving the richness of the language they used to communicate their feelings about these experiences.

Interested in learning more around this topic or how to get the best out of research in our current environment? Here are some of our top reads:

Webinar: Covid-19 Original Inquiry Webinar Series Part 2: The Healthcare Experience

Blog: Consumer Insights and Coronavirus
Learn how behavioral science and memory immersion can help reveal human truth during a pandemic.

Whitepaper: From Brand Impressions To Brand Intentions: Reimagining Brand “Awareness” in a Time of Social Disruption
This paper leverages Brandtrust’s Original Inquiry into the human experience of the COVID-19 pandemic and concludes with a three-step process that leads to brand awareness.

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