DETAILS
By discovering your brand’s deeper meaning and its emotive power, you can reshape the future success of your brand.
In the realm of the pharmaceutical industry, where compliance, confidentiality, and clinical data reign supreme, it’s easy for marketers to feel that forging authentic emotional connections and marketing differentiation beyond clinical advantages are insurmountable challenges. But there’s hope!
Join Brandtrust in a captivating webinar where theory meets real-world examples, guiding you on a transformative journey toward leveraging Brandtrust’s Meaning-Making Model and ways to unlock the secret powers of your brand’s potential.
THIS WEBINAR IS BEST FOR
- Pharma Brand + Marketing Professionals
- Pharma Research + Insights Professionals
WHAT YOU'LL LEARN
- A fresh perspective on emotive branding through the lens of meaning-making
- Unveiling the delicate balance between emotional drivers and clinical data, and how they can synergistically drive HCP and patient behavior
- Practical strategies to address common business challenges in the pharmaceutical world by harnessing the power of meaning-making and Human Truth
