DETAILS
Brands today face a number of headwinds that make growth difficult. Increased competition creates commoditizing pressure. Rapidly evolving consumer demands, needs, and expectations make it hard to keep them consistently engaged and loyal. To counteract these forces, marketers must work diligently to create, sustain, and evolve their brand’s differentiation. Yet, commonly held views on how to create brand differentiation suffer from an incomplete understanding of what it takes to create a dynamic, differentiated brand built to win.
In today’s business landscape, it’s essential for brands to leverage the brand’s entire ecosystem – expression, culture, and experience – in order to set itself apart from the competition, build enduring customer loyalty, and drive business growth.
THIS WEBINAR IS BEST FOR
- C-Suite Executives - CEO, CMO, CSO
- Brand + Marketing Professionals
- Research + Insights Professionals
WHAT YOU'LL LEARN
- Why achieving true brand differentiation is such a powerful, but often misunderstood undertaking.
- How creating true and lasting brand differentiation comes down to more than just what you say, but how you orient your entire brand ecosystem to deliver on your promise.
- How human truth can drive differentiation, nurture customer loyalty, and fuel business growth in a competitive landscape.
- The 7 steps marketing-related professionals should take to build and sustain a differentiated brand.
