DETAILS
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the impact on individuals can be devastating.
Join Brandtrust and EMI Research to learn about their use of Narrative Inquiry – a proprietary narrative-based qual-quant methodology – and strategic sample blending to delve into this complex topic and reveal actionable insights that have the potential to dramatically reframe how we think about, and treat, mental health issues.
THIS WEBINAR IS BEST FOR
- Brand + Marketing Professionals
- Market Research + Insights Professionals
WHAT YOU'LL LEARN
- How mental health is defined today – self-identifying and gender associations
- How pairing agile narrative-based qualitative/quantitative methodologies with strategic sample blending can provide deep insights
