Blog (neuroscience)
What Neuromarketing Can Tell You About Customers
The tumor appeared near the front of Elliot’s brain, crowding a region called the ventromedial frontal lobe. When doctors removed...
Love is in the Brain (Forget the Heart)
Valentine’s Day can be a complex holiday. At least it is for me. It has been since I was in...
Sleep on It
Songwriting Satisfaction I have a few friends who are songwriters. They spend hours in their homes, studios, coffee shops and...
Now You See It, Now You Don’t
While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind.
...Technology and Memory
Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.
...The Bellagio Phenomenon
What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.
...Thinking Fast and Slow and Scratching My Head
Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep.
...It’s Beginning To Look A Lot Like Priming
Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together.
...It’s Branded Into My Memory
Kristian Aloma explains the neuroscience of how memory works and how that relates to brands. Unfortunately, even he can’t help you find your keys.
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