Creating Peak Customer Experiences: Applying Human Psychology to Customer Experience Design

Creating Peak Customer Experiences: Applying Human Psychology to Customer Experience Design

To many marketers, the peak-end rule, as described by Nobel laureate and father of behavioral economics Daniel Kahneman, is a familiar concept. But its far-reaching implications aren’t widely

understood. The peak-end rule is—and should be—the heart and soul of customer experience design.

Customers don’t consciously calculate the net effect of a brand experience. Their strongest emotional reactions, both positive and negative, are all that counts; average experiences won’t win customers. 

Learn how to earn loyalty through a peak customer experience.

To view this resource, please provide the following info:

By submitting you agree to our privacy policy

Share Knowledge

Share on facebook
Share on twitter
Share on linkedin

Continue Learning

Webinar | 11/04/21

The Truth About Trust: Exploring What Trust Means to Brands

444 N. Michigan Avenue Suite 3100, Chicago, IL 60611