Pharma Market Research Conference

Event Info

Newark, NJ

This event took place in February 2023 but we’d love to share our presentation with you. Click here to connect today!

Join Brandtrust at the Pharma Market Research Conference (PMRC) in Newark on February 8-9, 2023 and don’t miss our must-see presentation on mental health. Connect with us at our booth for a “Gift of Insight”—one of our favorite books from our favorite thought leaders!


The Human Truth of Mental Health: How Narrative-based Research Tools Revealed Strategic Opportunities Within the Complex Topic of Mental Health

Mental health awareness efforts and evolving portrayals in mainstream media have  greatly reduced stigma for those experiencing a variety of mental health conditions, but misunderstandings around mental illnesses persist. Any misalignment between professional perceptions and the human experience of these conditions can create barriers to successful treatment—or opportunities to support lasting change and wellness for patients.

Join Brandtrust and EMI Research to learn how they leveraged Narrative Inquiry – a proprietary narrative-based qual-quant methodology – and strategic sample blending to go deeper on this complex topic and reveal actionable insights that have the potential to dramatically reframe how we think about, and treat, mental health issues.

In this session, you will learn about:

  • How pairing agile narrative-based qual-quant research methodologies with strategic sample blending can provide deeper, more actionable strategic insights
  • How the general public thinks and feels about mental health today, in their own words
  • The keys to building, repairing and supporting mental wellness, including barriers and nuances specific to gender associations


Lindsey Bartel
Senior Analyst, Brandtrust

Brian Lamar
Chief Insights Officer, EMI – Research Solutions

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