Brandtrust’s COVID-19 Original Inquiry Presentation of Findings Narrative

The below composite narrative was created using actual excepts from the Emotional Inquiry interviews with respondents from Brandtrust’s Original Inquiry study around the human experience of COVID-19. This narrative reflects themes discovered over the course of the research project. The purpose of this composite narrative is to sketch out the emotional terrain and related dynamics at play in the experience of people living through this time of uncertainty. It is also a means of preserving the richness of the language they used to communicate their feelings about these experiences.

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