Lindsey Bartel

Associate Director, Research

With my Brandtrust origin story starting in 2013, I’ve had numerous roles within the Client Services team that has helped nurture, grow and now lead our Narrative Inquiry methodology. I strategically co-created our Rapid Cultural Assessment offering and continue to lead it’s evolution in our company. Professionally, I am well-versed in training others to help them become more comfortable and confident using Human Truth tools and methodologies they previously had no experience with. My growing list of evolved strengths includes experience speaker with representation at diverse conferences and podcast platforms. On a daily basis, I am privileged to witness the incredibly deep stories that our respondents share with our teams, as well as being able to share those stories in a meaningful way with clients for future impact.

My multitudes of self start with being a dog-mom to my 2 boys, Wallace and Winston. When we aren’t going on long walks, they’re being spoiled with cheese and butt scratches. Most importantly, I’m a daughter, sister and aunt to 2 wonderful nieces. If I’m not cross-fitting (which is most of the time), I’m finding new recipes to try. Every Sunday in the fall you’ll find me in front of the TV watching and yelling at NFL RedZone. Go Steelers!

As Associate Director of Research, I’m strategically wielding our Narrative Inquiry methodology to mine for human stories to bring to life through the power of storytelling. I derive energy from my integral role in helping clients learn exactly who their customers are and what they need most to do the next right thing.


  • Culture List: “I Thought It Was Just Me, But It Isn’t” by Brené Brown or any Stephen King novel.
  • Bucket Items: Spend more than 3 days in Italy (specifically see Cinque Terre and the small town in northern Italy where my grandparents lived), deadlift 300 pounds and perfect my Sazerac recipe.
  • Memorable Facts: I’m notoriously known for my laugh – it’s loud and constant.
  • One Human Truth I Live By: Make every day a baja blast ‘cause you never know when it will be your baja last.
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