Blog
Lessons from Groupon: 3 ways to change how you think about your customers
We’ll spare you any commentary on Groupon’s business model, accounting irregularities or stock market misadventures. But it’s hardly surprising news to hear Founder and CEO Andrew Mason’s tenure has expired faster than a Groupon for a cheap haircut.
...Long Sleep the King
When Burger King dethroned their creepy plastic-headed mascot last summer, nary a tear was shed throughout the realm. Females cheered, moms rejoiced and marketers wondered, “What took them so long?”
...A Day in Survey Land
Chris Hoel uses his own experiences as inspiration to explore what motivates respondents to participate in survey based research
...Segmentation First Aid
Brandtrust CEO Daryl Travis diagnoses the problems with traditional consumer segmentations and offers an alternate approach based on human universals.
...Gendered Branding
Kristian Aloma avoids reflecting on "The Conversation" he had with his parents as he explores the differences between men and women.
...Now You See It, Now You Don’t
While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind.
...Situations Matter
Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...
...No Man Is An Island: The Power Of Collaboration
We've written before in this blog about the way that great innovation requires insight. But it's just as true that innovation also requires collaboration. Stephan Leman tells us all about it.
...The Nature of Responsibility
Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.
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Caught, Not Taught
What's the difference between how folks should think about your brand inside and outside of the company? Not very much, if you do it right. Brandtrust CEO Daryl Travis shares some thoughts on internal branding....