Helping businesses gain a better understanding of the people they serve. All/Books/Case Studies/Thoughts The Hartford The Hartford wanted to optimize the positioning and messaging of their partnership with AARP. Jack Daniel’s Jack Daniel’s needed to get in touch with its feminine side. Steinway & Sons Steinway & Sons needed to change their strategy to attract new buyers. Cadillac Transforming the luxury SUV market. Foster Grant Brandtrust helped Foster Grant overcome the unspoken emotional barriers that inhibit acceptance of reading glasses. Intel A deeper understanding of what performance means to the consumer. KitchenAid Becoming a more aspirational brand. Indelible Tattoos have an impact unlike any other personal adornment because they exist in a unique position between the self and others. Little Things Big Returns Doing what matters most for your customers can cost very little yet produce big returns. Head Over Heels Heels represent hope. An Enlightened Tribe When people are introduced to the transformative power of the Team World Vision mission, they are forever changed. Radio Flyer Radio Flyer is not just a brand of ride-on toys. How Does It Make You Feel Although Big Data tells us what is happening, it rarely tells us why.