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Six essential behavioral economic principles for business

6 Essential Behavioral Economics Principles for Business

When Nobel Laureate Richard Thaler gave his students their grades, the average score was a 96. Out of 137, that...

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System 1 thinking: why it matters for marketers

System 1 Thinking: Why It Matters for Marketers

In the first two months of 2009, Tropicana’s orange juice sales plummeted 20 percent. Elsewhere in the category, competitors flourished....

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Your Brand Strategy Answer? Asking Better Questions

Ask any child what they know about Albert Einstein, and they’ll produce the fabled answer: E=mc2. He’d probably prefer his...

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Consumer psychology

4 Ways Consumer Psychology Can Improve Your Marketing

One of the seminal psychological insights of the 21st century began with a jar of jam. Or rather 24 of...

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5 Ways Social and Behavioral Sciences Can Transform Your Marketing

Richard Thaler has news for you: Your brand probably isn’t selling to Spock. A founding father of behavioral economics, Thaler...

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Neuromarketing: Tools to understand your customers

What Neuromarketing Can Tell You About Customers

The tumor appeared near the front of Elliot’s brain, crowding a region called the ventromedial frontal lobe. When doctors removed...

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Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand’s Story

On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students...

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Emotional Branding: How Consumers Make Subconscious Choices

David Hume had his work cut out for him as the title of his 1739 masterwork implied. The British philosopher’s...

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Five Common Mistakes in Building Brand Trust

5 Common Mistakes in Building Brand Trust

In July of 2016, Wells Fargo was the envy of many financial institutions. Relatively untarnished by the post-Recession ire directed...

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Achieving Trust Through Action: How to Build Brand Trust in 7 Steps

It was just days before the wedding, and Jay was poised to attend shoeless. To make matters worse, he was...

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