Subscribe to our Blog

Blog

Emotional Branding: How Consumers Make Subconscious Choices

David Hume had his work cut out for him as the title of his 1739 masterwork implied. The British philosopher’s...

Read More

Five Common Mistakes in Building Brand Trust

5 Common Mistakes in Building Brand Trust

In July of 2016, Wells Fargo was the envy of many financial institutions. Relatively untarnished by the post-Recession ire directed...

Read More

Achieving Trust Through Action: How to Build Brand Trust in 7 Steps

It was just days before the wedding, and Jay was poised to attend shoeless. To make matters worse, he was...

Read More

Successful Brands Begin with Strong Values

There is a heightened focus today on how to align touch points in every channel to create a powerful and...

Read More

Why Having a Brand Story is
Your Most Important Asset

St. Lucia has been called the Jewel of the Caribbean, and it is indeed an island that perfectly embodies all...

Read More

communication with customers

Building Brand Loyalty:
Start with Customer Communication

Back in the year 2000, during branding’s medieval period, I authored a book called “Emotional Branding.” It was met with...

Read More

The Nutella Effect

Want Breakthrough Insight?
Change the Way You Think

In the fall of 1997, Dr. Andre Briend was having a perfectly ordinary breakfast at home when his gaze settled,...

Read More

FEI Logo

Storytelling: The Secret Weapon of Successful Intrapreneurs

I recently attended the Front End of Innovation 2016 Conference in Boston. There were some very thought provoking and compelling...

Read More

Shopping Marketing Expo Brandtrust

Shopper-Centric Thinking Begins With Human Empathy

I recently attended the Shopper Marketing Expo in Minneapolis, and was particularly struck by Peter Hoyt’s,comments on the first day....

Read More

hub live logo

Beware of Shiny New Things

At the recent Hub Live Retail Experience Symposium in New York we heard persistent warnings throughout many of the presentations—do...

Read More