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Storytelling: The Secret Weapon of Successful Intrapreneurs

I recently attended the Front End of Innovation 2016 Conference in Boston. There were some very thought provoking and compelling...

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Shopping Marketing Expo Brandtrust

Shopper-Centric Thinking Begins With Human Empathy

I recently attended the Shopper Marketing Expo in Minneapolis, and was particularly struck by Peter Hoyt’s,comments on the first day....

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Beware of Shiny New Things

At the recent Hub Live Retail Experience Symposium in New York we heard persistent warnings throughout many of the presentations—do...

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April Fools - Brandtrust

Fool Me Twice…

Today, I’d like you to be on the look out for a few things. Water buckets propped above doors. Buzzers...

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PMRG Connect - Brandtrust

A Summary of PMRG: Patients. Technology. Behavioral Psychology.

Last year, the PMRG Connect conference focused on helping market researchers become strategic leaders within their organization. This year, they...

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four leaf clover

Are you as lucky as the Irish? Or just misled by your own biases?

It’s St. Patrick’s Day. People are drinking, rivers are turning green (here in Chicago) and everyone feels a little luckier....

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love on the brain

Love is in the Brain (Forget the Heart)

Valentine’s Day can be a complex holiday. At least it is for me. It has been since I was in...

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Shopper Marketing Expo Brandtrust

WALMART’S 17 RETAIL MOMENTS OF TRUTH

The Path-to-Purchase Institute’s Shopper Marketing Expo was held October 21-23, 2014 in Minneapolis. I had a chance to attend and...

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feel

Emotions Rule the Roost

The power of any brand is, simply, how your association with it makes you feel. You might say you have...

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feel

The Big F Word: F-E-E-L

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as...

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