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Why Having a Brand Story is
Your Most Important Asset

St. Lucia has been called the Jewel of the Caribbean, and it is indeed an island that perfectly embodies all...

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communication with customers

Building Brand Loyalty:
Start with Customer Communication

Back in the year 2000, during branding’s medieval period, I authored a book called “Emotional Branding.” It was met with...

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The Nutella Effect

Want Breakthrough Insight?
Change the Way You Think

In the fall of 1997, Dr. Andre Briend was having a perfectly ordinary breakfast at home when his gaze settled,...

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FEI Logo

Storytelling: The Secret Weapon of Successful Intrapreneurs

I recently attended the Front End of Innovation 2016 Conference in Boston. There were some very thought provoking and compelling...

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Shopping Marketing Expo Brandtrust

Shopper-Centric Thinking Begins With Human Empathy

I recently attended the Shopper Marketing Expo in Minneapolis, and was particularly struck by Peter Hoyt’s,comments on the first day....

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hub live logo

Beware of Shiny New Things

At the recent Hub Live Retail Experience Symposium in New York we heard persistent warnings throughout many of the presentations—do...

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April Fools - Brandtrust

Fool Me Twice…

Today, I’d like you to be on the look out for a few things. Water buckets propped above doors. Buzzers...

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PMRG Connect - Brandtrust

A Summary of PMRG: Patients. Technology. Behavioral Psychology.

Last year, the PMRG Connect conference focused on helping market researchers become strategic leaders within their organization. This year, they...

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four leaf clover

Are you as lucky as the Irish? Or just misled by your own biases?

It’s St. Patrick’s Day. People are drinking, rivers are turning green (here in Chicago) and everyone feels a little luckier....

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love on the brain

Love is in the Brain (Forget the Heart)

Valentine’s Day can be a complex holiday. At least it is for me. It has been since I was in...

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