Kimberly-Clark Professional recognized that, despite dramatic evolutions in male/female workforce composition and office design, one basic but crucial facility – the restroom – had experienced little change over time. Believing all work spaces can impact the employee experience, they set out to elevate the restroom experience, specifically for women. Toward this goal, Kimberly-Clark Professional partnered with Brandtrust to uncover the deeper human truths anchoring female employee experiences and to reimagine optimal restroom design.
Emergent insights anchored the development of an innovation platform for reimagining the women’s washroom, including actionable truths for all targets: the washroom user, the facility manager, and the larger organization. Additionally, a tiered operational strategy positioned Kimberly-Clark Professional to organize newly imagined products and services according to user-needs and business priorities.