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The Social Animal

Stephan Leman reviews the new David Brooks book, The Social Animal.

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Is Technology Changing Us?

At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior.

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We Are Who We Remember Ourselves To Be

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember?

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Shopping For Insights?

Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics.

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The Beginner’s Mind

In this post, Partner Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.”

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What Was I Thinking?

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact.

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What A Picture Is Worth

At our core human beings are ALL visual learners.  Katie Weber writes about how we process images differently from words.

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Comedy and Insight, Or When Diarrhea Is a Good Thing…

What do comedy and market research have in common? The best jokes work so well because they’re built around a human insight.

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People Are Alike

The most useful insights for effective marketing strategies often come from unearthing that which people have in common, underneath the more easily observed differences that sit on the surface.

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Use The Right Tool for the Job

Focus groups are the most commonly used kind of qualitative research, but are they always the right tool for the job?

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