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Putting A Price On Emotion

Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...

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Gorilla

The Invisible Gorilla

Sorry, I Wasn’t Paying Attention I remember the first time I watched the Invisible Gorilla experiment, a short video that...

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Empathy

Innovation Starts With Empathy

The Heart of Game-Changing Innovation Everyone gets the power and potential of new ideas—but there is precious little research and...

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Trust

The Psychology of Trust

It All Starts At Home Erik Erikson’s work is taught in nearly every introductory psychology course. His stages of psychosocial...

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Peak

The Peak Customer Experience

It’s about the experience stupid! Can you imagine someone who works every possible angle to get a date with a...

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Sleep

Sleep on It

Songwriting Satisfaction I have a few friends who are songwriters. They spend hours in their homes, studios, coffee shops and...

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Business

The Brand is Not Part of the Business; It IS the Business

People don’t invest a lot of time on details. They sort out the promise a brand makes and the meaning...

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Story

Every Brand is a Story. How Will Yours Be Told?

Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form...

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Synthesizing Across Platforms, Channels and Partners

Last month, I attended the Shopper Insights in Action Conference at Navy Pier in Chicago. This year’s theme around synthesis...

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Higher-Purpose Branding

IBM is an example of a company with integrity and authenticity, and as the best business leaders know, these are...

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