Bailey’s passion to learn and eagerness to build strong relationships is what she is admired most for at Brandtrust. As a Consultant, she assists clients to better serve consumers by better understanding their stories. She has had the opportunity to work with a variety of clients, including AstraZeneca, GSK, The J.M. Smucker Company, Roche, and Sanofi.
A graduate from The College of William & Mary in Williamsburg, Virginia with a bachelor’s of business administration and double major in Marketing and Hispanic Studies, Bailey has the unique honor of calling Thomas Jefferson one of her fellow alumni. Prior to Brandtrust, she focused her insightful mind working for Collage Group, a subscription-based market research and consulting firm in Washington D.C.
Of working at Brandtrust she says, “What I love most is being able to serve as a translator between the needs and lives of people and the brands that serve them.”
Bailey was born and raised in the land of Skyline chili and Graeter’s ice cream – Cincinnati – but moved to Chicago to enjoy the city’s rich history, layered architecture, and fervent pride. One of her many hobbies is being an aficionado of all things stationery products and is known around the office for her impeccable handwriting. Like many of the Brandtrust team, she has a passion for exploring new corners of Chicago and traveling – she’s been to 30 states and 13 countries (and counting!).