Trust is like love. Both parties have to feel it before it really exists.
Author and Thought Leader
A brand isn’t a logo, tagline, or ad campaign.
It’s a mental model, or heuristic, that lives in the consumer’s mind. Trust brings this heuristic to life. With each new positive experience, brand trust grows and hardens, becoming deeply embedded, remarkably durable… and surprisingly human.
Competence, caring, commitment, and values compatibility are what customers want and expect—just as they would in any human relationship.
At Brandtrust, we uncover deep human truth through social science based methodologies to address and correct sources of customer anxiety. After more than 20 years of methodically studying what ails brands most, we’ve learned that every major issue a business confronts ultimately stems from a breakdown in trust. Yet without these insights, brands often misunderstand how trust truly develops, and make painful errors as a result.
Learn how your brand can become a trusted and valuable asset that propels both purpose fulfillment and business success.
Ready to Unlock Your Brand’s Potential? Lean More About Building a Trusted Brand in the Library Below.