Technology and Memory
Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.
Misunderstood Millennials
There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper…
The Only Truth That Matters
At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be.
Go With The Flow!
We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel. It's all about the flow!
Empathy and Ethnography
Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough. Stephan Leman explains that that's where ethnography comes in.
The Social Animal
Stephan Leman reviews the new David Brooks book, The Social Animal.
Shopping For Insights?
Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics.
Comedy and Insight, Or When Diarrhea Is a Good Thing…
What do comedy and market research have in common? The best jokes work so well because they’re built around a human insight.
Use The Right Tool for the Job
Focus groups are the most commonly used kind of qualitative research, but are they always the right tool for the job?
The Truth Through Two Eyes
Is objective truth the only way to decipher the world around us? In this post, Kristian Aloma considers two different paths to understanding, logos and mythos.
The NINA Principle
Insight is one of the most difficult terms to define in marketing. Brandtrust CEO Daryl Travis writes about what an insight is, and the NINA Principle which says, "No insight, no advantage."
Not That I Care What You Think…
If you’ve ever witnessed our Emotional Inquiry research, you’ve seen that when respondents share certain subtle cues with us, Brandtrusters sit up and take notice. In this post, learn about what an unsolicited denial is, and how much you should (and shouldn't) pay attention when you hear one.
