We’re thrilled to share this cool reference in Forbes magazine to some very exciting work Brandtrust conducted with Intel!
Our Emotional Inquiry® methodology helped Intel understand how consumers feel about computer performance on a deeper, emotional level. It’s all about the flow!
In the article, “Intel Researchers Explain Why People Will Want Ultrabooks,” Intel’s Director of Insights and Market Research, David Ginsberg, explains how these deep insights set the company on the path to develop a revolutionary new category of laptops called ultrabooks.
Thanks for the mention, David. We can’t wait to see these in the market!