How We Think
Nearly 20 years ago, we set out to change a harsh reality: No one could explain why one particular brand succeeded when another flopped. It didn’t take long for Brandtrust to realize our most successful brand work was, in fact, rooted in deep insights—human insights. We discovered that a single human truth could profoundly change our beliefs and our cultures, and that human behavior and persuasion are driven primarily by emotion.
Brands, we determined, are about feelings, not facts. We had to change the way we think.
We are marketers, but through the years we became committed social scientists who leverage powerful methodologies to reveal the nonconscious mindset of the customer. Time and again, client after client, we proved that human truths not only solve complex business challenges, but fundamentally change lives. By offering clarity on the decision drivers and experiences that matter most, we help you change the way you think about your customers and your business.
We help you change your world.
View The Journey To Human Truth