Solving complex business challenges through applied social and behavioral sciences

Solving complex business challenges through applied social and behavioral sciences

About

Business challenges are human challenges, and humans are complicated.

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our methodologies are designed to unlock the nonconscious needs and desires of customers, providing insight-driven strategic direction for brand development, innovation, customer experience and behavior design.

We promise to change the way you think.

How We Think

Nearly 20 years ago, we set out to change a harsh reality: No one could explain why one particular brand succeeded when another flopped. It didn’t take long for Brandtrust to realize our most successful brand work was, in fact, rooted in deep insights—human insights. We discovered that a single human truth could profoundly change our beliefs and our cultures, and that human behavior and persuasion are driven primarily by emotion.

Brands, we determined, are about feelings, not facts. We had to change the way we think.

We are marketers, but through the years we became committed social scientists who leverage powerful methodologies to reveal the nonconscious mindset of the customer. Time and again, client after client, we proved that human truths not only solve complex business challenges, but fundamentally change lives. By offering clarity on the decision drivers and experiences that matter most, we help you change the way you think about your customers and your business.

We help you change your world.

View The Journey To Human Truth  

Our Team

Andy Akester

Andy Akester

Researcher

Andy Akester

Researcher

“I love that I get to step into people's stories.”

As a Brandtrust® researcher, Andy Akester uses his experience in business, professional counseling and—uniquely—improvisational theater to better understand the inner workings of the people he interviews. He considers it an honor to represent their voices and takes pride in assisting clients like Kellogg’s and Wrigley to meet the needs and demands of their consumers.

“I love that I get to step into people’s stories,” Andy says. “There’s analysis going on, and some great critical thinking that this wonderful team applies to the work, but at the end of the day, I get to hear stories about what matters most to people.” As a licensed professional counselor, Andy has been trained, in a wide variety of settings, to seek the truth inside those stories and apply it to finding solutions. He has also spent over a decade working in clinical practice and case management, although his specialty and true interest lies in assessment.

Andy originally moved to Chicago to study improv at The Second City and now lives near Wrigley Field with his wife and their adorable pug, Atlas. Although he has traveled throughout the world, Paris remains Andy’s favorite place of all, and he even ran a full marathon there. Why Paris and not closer to home? Because, he says, “if you’re going to do it, do it right.”

Baileigh H. Allen

Baileigh H. Allen

Director of Customer Conversation Analytics

Baileigh H. Allen

Director of Customer Conversation Analytics

“I love the magic and mystique of the Brandtrust culture. There is something incredible about it. The quest to never stop learning is apparent.”

As Director of Customer Conversation Analytics, Baileigh helps clients wade through massive amounts of data to find the hidden gems of narrative data and human truth that lie within. This is more than a job for her—it’s a passion. A self-described “nerd,” Baileigh loves seeing new data hit her inbox. Translating raw numbers into actionable insight helps feed her desire to make a difference for clients and the world at large.

And this passion is nothing new. Baileigh has worked in Market Research Analytics for years, and with a Master’s degree with a focus on Research Methodologies and Statistics, she possesses all the necessary tools to deliver game-changing results.

When not making a difference for clients, Baileigh can be found doing the same for her children, community, and her two dogs Bella and Jedi (yes, she’s a Star Wars nerd, as well).

AJ Avedon

AJ Avedon

Senior Consultant

AJ Avedon

Senior Consultant

“At Brandtrust, I'm constantly amazed at the amount of compassion and care that team members express to each other and their work. There is a genuine feeling of ‘lending a hand’ whenever one needs it.”

When she was a young child, AJ was instructed to never again ask her father the question, “Why?” for fear that he may lose his mind from her incessant questioning. Good thing she’s a rebel: She’s been driven by her curiosity and problem-solving skills ever since. Holding a Marketing degree from the University of San Diego, AJ gained early media and advertising experience through working at the Chicago Tribune and Forbes Magazine. At Brandtrust she uses her client-focused background combined with a penchant for detail and results-oriented mindset to bolster her reputation as a holistic research mind.

As a Senior Consultant she finds great joy in “uncovering those deeply held motivations — particularly those really tough nuts to crack — and then working to figure out what they mean as they relate to strategies and actions.” At Brandtrust, she is “constantly amazed at the amount of compassion and care that team members express to each other and their work. There is a genuine feeling of ‘lending a hand’ whenever one needs it.”

During her off time, AJ enjoys practicing hot yoga, walking along Lake Michigan, and catching a live show whenever she can. She’s a Chicago girl through and through and loves a good Italian Beef, but also prides herself as being an avid doughnut connoisseur.

Lindsey Bartel

Lindsey Bartel

Consultant

Lindsey Bartel

Consultant

“Not only is uncovering deep insights rewarding for our clients, but I love that I’m able to learn and grow through each project.”

Lindsey’s curiosity and positive energy are infectious within the walls of Brandtrust®, and great assets to the clients she works with in her role as Consultant. Her background allows her to excel in her demanding role: she has a bachelor’s degree in Decision Science and Business Administration from Carnegie Mellon which she puts to good use when working on a project.

She is responsible for managing research design, implementation, translation, and presentation. She also manages the research team to ensure successful outcomes and execution of the process. According to Lindsey, a successful project is beneficial for both sides. She says “not only is uncovering deep insights rewarding for our clients, but I love that I’m able to learn and grow through each project that I work on.” She carries this enthusiasm with her every day. “There’s never a day when I come to work thinking I’ll be bored. I’m exited to wake up every morning and know that I’m going to learn something new in an environment full of people who are eager to do the same.”

With seemingly endless energy, Lindsey is also a runner, completing a half marathon, two Tough Mudders, a 15k, and numerous 5k’s within the past two years. She is also a drummer and has trained her dog, Wallace, to give high-fives.

Sandra Bauman, Ph.D.

Sandra Bauman, Ph.D.

Quantitative Research Partner

Sandra Bauman, Ph.D.

Quantitative Research Partner

“Sandra brings a great deal of passion to every aspect of life, and that is certainly true of her approach to work.”

Dr. Sandra Bauman brings her 20 years of experience in marketing research and consulting to her role as founder and principal of Bauman Research & Consulting, LLC, a woman-owned enterprise. During her career in research, Sandra has designed and managed over 250 studies for corporate and nonprofit clients in the areas of corporate image and brand positioning; employee communications and commitment; strategic marketing; publicity and public affairs; and customer satisfaction and loyalty. She is an expert in quantitative methodologies, including telephone, Internet, and mail surveys, and her analysis skills include multivariate techniques such as segmentation and regression. She is also adept at qualitative research; she is a trained and experienced focus group moderator and facilitator for brainstorming, ideation and strategic planning sessions with executives. Prior to starting her firm, Sandra was Vice President at Wirthlin Worldwide, where she founded and led Wirthlin’s e-Solutions division, focusing on Internet, technology and ebusiness research and consulting.

Having worked with many clients on branding, positioning and customer loyalty issues, Sandra’s client list includes Stryker Orthopaedics, OrthoBiotech, Samsung, Bayer Pharmaceutical, Pfizer, Thomson Healthcare, Honeywell, Nielsen, Roche and WebMD.

Sandra has testified before Congress about public opinion toward privacy issues. In addition, she is the author of numerous book chapters and white papers and is a frequent conference speaker. Sandra began her career as a reporter and editor for several major metropolitan daily newspapers. She completed her B.A. in journalism at Drake University, and her M.S.J. at Northwestern University. She holds a Ph.D. in communication research from Northwestern University.

Sandra is active in the New Jersey Association of Women Business Owners and is a member of the American Association for Public Opinion Research.

Kristen Bishop

Kristen Bishop

Senior Consultant

Kristen Bishop

Senior Consultant

“I love seeing brand teams experience those 'lightbulb moments' when they gain a deep insight into their consumers and start to think about them in a new light. It's a fun challenge to help lead them there and facilitate that experience with them.”

With a background in journalism and psychology, and an insatiable curiosity, Kristen was a natural fit for Brandtrust. She began her career at a local Chicago P.R. firm, where she gained experience in identifying clients’ challenges and solving their difficult brand issues. At that position, she earned a Publicity Club of Chicago Golden Trumpet Award, and now at Brandtrust, Kristen has continued to build upon her impressive resume by managing research for and advising some of our largest clients, both domestically and abroad. Her impressive tenure includes Eli Lilly, Amgen, 3M, Masco, and Brown-Forman, to name a few.

“Working with diverse industries, brands and audiences is really a reward because it constantly keeps me on my toes and challenges me,” she says. “I love seeing brand teams experience those ‘lightbulb moments’ when they gain a deep insight into their consumers and start to think about them in a new light. It’s a fun challenge to help lead them there and facilitate that experience with them.”

Outside Brandtrust, Kristen enjoys yoga and skiing – both on water and on snow. She also flies with the greatest of ease during flying trapeze classes she takes on the lake in Chicago each summer. Kristen lives in the Lakeview neighborhood of Chicago, and with a natural passion for traveling, is always planning her next trip.

Dan Bryan

Dan Bryan

Strategy & Research

Dan Bryan

Strategy & Research

“I’m a unique mix of artist and engineer. I love building things, and I started my first business when I was ten. I also really enjoy creating art by cooking a meal or playing the piano. I love bringing this to bear in my work for clients; in many ways brands are an art form and the architectures that help them flourish require the precision of the engineer.”

Dan has been a long time partner of Brandtrust. He has a diverse background, having studied Industrial Engineering, Communication, and Social Entrepreneurship. His undergraduate work and early career experience in engineering has prepared him to bring order to chaos with a proficiency for translating ideas into reality. In conjunction with our team, Dan has led many clients through a process of uncovering the psychological and emotional insights about their consumers and other stakeholders, and assisted them in translating those insights to actionable marketplace strategies.

Dan also has a deep personal passion for the power of a great business to create value in multiple dimensions. This is why his graduate work also focused on blended value business models, and his master’s thesis convinced his university to develop a program in the field. Dan is committed to delivering not only excellent strategic brand consultation, but also the benefits of a partner with true passion for businesses that make their stakeholders’ lives better. Dan loves all things related to cuisine and travel, and looks forward to every chance he has to gather for a meal with friends and strangers alike.

Meghan Bryan

Meghan Bryan

Senior Manager, Client Development

Meghan Bryan

Senior Manager, Client Development

“I feel so privileged to interact with some of the most iconic brands in the world and help them recognize and then leverage the emotional undercurrents to everything they do and say. It’s a great process to watch a brand begin to understand its own story and then learn how to tell it in a meaningful way.”

Meghan is a proven performer with a stellar track record of success in all of her endeavors, a truly fearless and outgoing personality with a natural penchant for forging personal connections. In her role as a Senior Manager of Client Development, Meghan leverages those skills and attributes as she sets out to understand client needs and then helps Brandtrust craft thoughtful solutions that will best allow those clients to achieve their objectives.

Of her work with us, Meghan says, “I feel so privileged to interact with some of the most iconic brands in the world and help them recognize and then leverage the emotional undercurrents to everything they do and say. It’s a great process to watch a brand begin to understand its own story and then learn how to tell it in a meaningful way.”

At home, Meghan revels in raising her daughter Blake with her husband, Dan, in Chicago’s historic Gold Coast neighborhood. She is also deeply interested in all aspects of food. Since childhood in a historic small town in upstate New York, she would go to the library to check out cookbooks about different world cuisines, and then drag her mother off in search of exotic ingredients. And while little has changed since those days, living in Chicago affords her many more outlets for her food passions.

Kathryn Bulloch

Kathryn Bulloch

Client Development Manager

Kathryn Bulloch

Client Development Manager

“I really love the culture at Brandtrust and my colleagues that help create it. Working for a company that makes its actual business to show empathy and care for its clients first and solving challenges second is where I want to be.”

Kathryn’s role is Client Development Manager. As she sees it, “it is code for spreading the Brandtrust love and empathy all while being a problem solver!” If you can’t tell already, she has a deep passion for her work that causes her to constantly go that extra mile to create lasting friendships with partners across industries.

She excels in any role that allows her to use her gift of gab, so it’s no surprise then that she has a long resume of sales and successful client relationship building. She even has technical back-end experience communicating between IT teams and clients. Her diverse experience and unrivaled energy makes her the perfect fit for Brandtrust.

A fiercely proud Southerner and native Atlantan, Kathryn can usually be found spending time with her husband and three children, or on her porch taking in the ambiance of flowers in bloom and listening to a little Earth Wind and Fire…

Gillian Carter

Gillian Carter

Senior Marketing Manager, Client Development

Gillian Carter

Senior Marketing Manager, Client Development

“Brandtrust promises to change the way you think about your customers and your business, and that’s a promise we stand by confidently! It's a privilege to be in a role where I get to share all the amazing things the Brandtrust team has helped our clients achieve.”

Gillian wants to tell you something. Actually, many things. She is bursting at the seams to let you know all that Brandtrust does, and can do. It’s good she has an outlet to do this. As the Senior Marketing Manager, Gillian is responsible for sharing Brandtrust’s knowledge and insights with the world. She takes it upon herself to build awareness of the unique services Brandtrust offers and the impact our work has made globally. She manages speaking engagements, media relations, the company website, social media communications, and educational opportunities in the marketplace. If this wasn’t enough, she also is one of the designated facilitators for Brandtrust’s Workshops.

Simply put, Gillian loves what she does. As she sees it, she is “very lucky to have the unique opportunity of getting the word of Brandtrust out into the marketplace. Brandtrust promises to change the way you think about your customers and your business, and that’s a promise we stand by confidently! It’s a privilege to be in a role where I get to share all the amazing things the Brandtrust® team has helped our clients achieve.”

Outside of work, she doesn’t slow down. She is a lover of the outdoors, and carries her adventurous spirit with her as she attempts to explore every National Park with her husband. She sees her biggest reward in life as “spending time with those I love and playing outside. I live by the words of John Muir, “The mountains are calling and I must go.”” With such a positive spirit, it is no wonder that Gillian dreams of being a contestant on The Amazing Race. Gillian plays both the trumpet and piano, and loves to dance. Fair warning: she is always prepared, at any moment, to have a dance off. Challenge her, she double dog dares you.

Jonathan Cook

Jonathan Cook

Researcher

Jonathan Cook

Researcher

“When a person purchases one brand over another,” Jonathan suggests, “the decision is made more based on an idea of the product than the actual reality of the product. They’re buying the specific promise of what the brand is going to do for them, as much as the practical benefit of the product itself.”

Jonathan has spent most of the last ten years striving to better understand the emotional motivations that cause consumers to behave the way they do. An expert in consumer psychology, he has put his distinctive style of Emotional Inquiry® to work for Brandtrust® clients such as Eli Lilly, Nestlé, Discover, General Mills, Procter & Gamble, Intel and Ace Hardware.

“When a person purchases one brand over another,” Jonathan suggests, “the decision is made more based on an idea of the product than the actual reality of the product. They’re buying the specific promise of what the brand is going to do for them, as much as the practical benefit of the product itself.”

At Brandtrust®, Jonathan helps clients understand this distinction so they can make—and keep—meaningful brand promises to their customers.

In addition to his work with Brandtrust®, Jonathan has applied his interest in qualitative research methodologies toward helping political candidates get the upper hand in elections. He’s worked in this capacity with congressional candidates, grassroots nonprofits, and government organizations.

Jonathan lives in a picturesque and often snowy small town with his wife and three young children.

Keri Downs

Keri Downs

Associate Consultant

Keri Downs

Associate Consultant

“Everyone at Brandtrust is constantly inspiring each other to get to the next level: consulting the newest research, asking the hard questions, and pushing to get to the deeper emotional meaning. I love that every day I am encouraged to learn something new. ”

Keri brings a positive energy and fresh perspective to her role as Associate Consultant at Brandtrust®. Whether she is assisting clients to plan and execute exciting projects or helping them run as smoothly as possible, Keri draws on her wealth of expertise and experience to deliver the best possible outcome for everyone involved.

As a graduate of UCLA’s bachelor program in Pyschobiology and University College London’s master program in Neuroscience, Keri has an academic grounding that allows her to see clearly the insights that matter most to clients and consumers. Her professional background, as a researcher on psychological and physiological projects with the Navy, gives her a unique understanding of how to translate insights toward organizational goals.

Her expertise and drive doesn’t stop with her professional life. Keri was one of the only women on the UCLA drum line, as well as being a competitive Irish dancer. She also has a serious case of wanderlust: she has lived in San Diego, Los Angeles, Barcelona, and London—to name a few. When she isn’t working or traveling, you can usually catch her reading a book on the train or sipping a latte in a local Wicker Park coffee house.

Madeline Duran

Madeline Duran

Associate Consultant

Madeline Duran

Associate Consultant

“Every day I am privileged to work with a group of people who are curious about what it means to be human, wickedly smart, and above all, kind. Those qualities shine through everything Brandtrust does.”

As an Associate Consultant, Madeline works tirelessly behind the scenes to ensure that project teams can engage and delight our clients. Specifically, she anticipates needs and solves logistical issues. In short, Madeline sets Brandtrust up for success.

Her work takes her all over the world, something she is more than comfortable with. Madeline graduated from the University of Edinburgh, and lived and worked in Berlin for a global innovation agency.

In her short time at Brandtrust she has already made a difference, delivering time and again for Brandtrust and client teams in the pharmaceutical space.

Outside of work, Madeline stays active. She is a certified yoga teacher, loves to bake, and spends as much time as possible with her rescue dog, Fred.

Jenny Forsman

Jenny Forsman

Designer

Jenny Forsman

Designer

“While striving to delight our clients, I also strive to delight my coworkers by being a great team player. I believe that if you have a healthy internal company environment that it will be reflected on the outside.”

At Brandtrust, we all strive for truth. And as truth seekers, we are carefully attuned to the words people say and the way they act. So, when we describe Jenny as the person at Brandtrust who “keeps it real,” then you know we are serious. Always known for her design prowess and ability to take a concept from an idea to a fully realized, beautiful visual product, Jenny’s discerning eye and whip-smart wit are valued commodities.

As a designer at Brandtrust, her role is to “make sure that every deliverable that Brandtrust produces is both a beautiful piece of design and a superior vehicle for communicating ideas. While striving to delight our clients, I also strive to delight my coworkers by being a great team player. I believe that if you have a healthy internal company environment that it will be reflected on the outside.”

Jenny has worked on countless projects at Brandtrust, and along with her experience, her varied interests make her stand out. She seems to always sprout new hobbies, and currently she is heavily invested in reading, knitting, and playing the piano. She also won the state title in track two years in a row, was a carriage driver, and studied journalism, fine art, and massage therapy in college. Ask her about any topic and you are sure to learn something.

Josh Fort

Josh Fort

Associate Consultant

Josh Fort

Associate Consultant

“What I love most about Brandtrust is the unique culture of curiosity and constant learning that takes place. This culture allows us to gain unique insights into human behavior and enables our clients to remain on the cutting edge of customer experience enhancement.”

Josh brings a vibrancy and dedication to his role as Associate Consultant that sets him, and Brandtrust, up for success. He sees to it that every project he’s assigned to stays on track, on time, and on budget in order to delight clients and deliver insights that matter.

In fact, Josh has built his life around doing work that matters. He is extremely passionate about giving back to the community, having worked as a trustee in a community foundation and with various other social enterprises. He also holds a degree in philosophy, with secondary studies in communication, sociology, and business. In his own words, his biggest reward is, “my faith and confidence that I will contribute to the advancement of human flourishing in my lifetime.” His spirit for changing the world has found a good home at Brandtrust.

When he’s not making positive impact for our clients or his community, Josh can be found exploring Chicago, spending time with his family and friends, or diving into the latest comic book series.

Kate Garofalo

Kate Garofalo

Sr. Manager, People Operations

Kate Garofalo

Sr. Manager, People Operations

“Brandtrust is an atmosphere that recognizes and celebrates its employees for the individuals that we are.”

Like so many of us, Kate comes to Brandtrust with an eclectic and varied background. But there is a common thread that unifies all of her previous experiences, which is that she has always sought to understand and then persuasively communicate ideas. In Brandtrust, she’s found a welcoming home for a person whose brain thrives on lateral thinking and finding insightful, new connections between disparate ideas.

Of working here she says, “Brandtrust is an atmosphere that recognizes and celebrates its employees for the individuals that we are. We work with the largest companies in the world, and I’m so impressed with the caliber of thinking that we bring them, yet we have a collegiate intimacy in our office that is fun, relaxed, and laid back…. as long as you get your stuff done!”

Kate’s tenure with Brandtrust began on the client side, but she now works in the People Operations department where she is lucky enough to be a part of the inner workings of how our company functions, collaborates and thrives. When not busy pow wowing with her colleagues, Kate is busy recruiting new talent to the table.

Kate loves living in Chicago, which she characterizes as a cleaner, friendlier and slightly more affordable New York. She and her husband Brian live in the Ukrainian Village neighborhood with their daughter Whitney and labradoodle, Chowdah. She’s a voracious reader who loves to share fine meals and good wine with friends. Although she grew up all over the country, her colleagues would tell you that she strikes us as a quintessential Southern lady (with a wicked sense of humor sometimes sneaking in).

Annie Giebelhaus

Annie Giebelhaus

Associate Consultant

Annie Giebelhaus

Associate Consultant

“I love the authenticity of the work we do. The people are dedicated and excited to find insights along with our clients. It makes for a really fun environment! I work with really smart people – ones who inspire me to grow and become the best version of myself that I can be.”

Annie is an Associate Consultant at Brandtrust, meaning she helps clients discover new insights by learning and walking with them toward the low hanging fruit in projects and engagements. During her time in this role, Annie has had a bevy of experiences across industries that she puts to great use in her day-to-day role. 

Annie’s background has prepared her for her people-centered work. She graduated from Harvard with a degree in Psychology, and has worked with several psychology labs during her time in college. She also worked in chemical engineering at a major aerospace company for three summers during her busy undergraduate tenure.

When she isn’t at work, you can usually catch Annie taking in the sights all around the city of Chicago, from the beach to downtown to everywhere in between. And, while she (only sometimes) wishes life were more like Downton Abbey, her own life would make anyone jealous. She even beat an Olympian at Badminton. 

Dave Healing

Dave Healing

Group Director, Client Services

Dave Healing

Group Director, Client Services

“To help corporations and organizations shape and live out their mission with excellence and focus is an incredible honor.”

Dave is a leader who brings together curiosity with drive to make the world a better place. As with most of us at Brandtrust®, Dave’s background has some interesting twists. He combines his undergraduate degree in Psychology with a Masters of Divinity and over two decades of leadership experience in both the for-profit and non-profit space. 

What Dave loves most about working at Brandtrust® is the prominent role of story both within the company and as we work with clients. He says, “…to help corporations and organizations shape and live out their mission with excellence and focus is an incredible honor.” 

Since joining Brandtrust®, Dave has worked on projects for clients in a variety of industries including health care & pharmaceuticals, financial services, consumer packaged goods, B2B/Service, technology and more. Dave leads our team of consultants, ensuring our clients receive the rigorous thinking and strategy they deserve to drive results.

When not working, Dave volunteers with International Justice Mission, where he produces their annual conference. He and his wife Ann have two children, Joshua and Abigail. He loves the diversity they benefit from living in the Humboldt Park neighborhood of Chicago, where Dave resides.

Chris Hoel

Chris Hoel

Senior Research Consultant

Chris Hoel

Senior Research Consultant

“I enjoy the diversity of backgrounds and the different ideas everyone brings to the table.”

Studying sociology and anthropology in school, Chris began his career in the world of standardized testing and measurement. During this time, he came to realize there was more to understanding someone (and their potential) than a few questions. Searching for a way to use his love of the social sciences, Chris found Brandtrust and realized a unique opportunity to dig deeper into the psychology of consumers.

As a Senior Research Consultant, Chris designs research that helps tell the consumer’s story from their point of view and uses psychological and behavioral economic principles to help understand the unconscious biases and heuristics they use to make decisions. “No matter the industry, all businesses must ultimately address and speak to base human needs in order to be successful. I love designing and conducting research that reveals these fundamental truths.”

Chris lives with his wife in the Roscoe Village neighborhood of Chicago. Together they enjoy traveling, exploring new restaurants and frequenting the great beer bars and breweries the city has to offer.

Ed Jimenez

Ed Jimenez

Creative Director

Ed Jimenez

Creative Director

“The thing I value most about working at Brandtrust is the trust itself. You’re given the room here, the trust, to be able to express yourself creatively. It fits me well.”

Ed has been with Brandtrust since the company’s earliest days, in 1998. He works to make sure that everything that leaves our office reflects beautiful design and supports the clear and simple communication of meaningful ideas. Having studied Marketing and Design in school, he also leverages the rich and deep experience he earned during his time as Senior Art Director at Leo Burnett, working on accounts such as Sony, McDonald’s, Nintendo, Kraft, M&M/Mars, and HP.

At Brandtrust, Ed’s experience and design talent remain unfettered. Ed says, “The thing I value most about working at Brandtrust is the trust itself. You’re given the room here, the trust, to be able to express yourself creatively. It fits me well.”

Ed fills his free time by listening to all types of music and playing drums, and he admits to being a huge PBS addict. He shares his life with his lovely wife Mimi, and two daughters, Sara and Eden. He says the girls still think “Papi can fix anything.” He hasn’t let them down yet, and his goal is to never have to.

Alyssa Kearney

Alyssa Kearney

Client Advisor, Group Manager

Alyssa Kearney

Client Advisor, Group Manager

“I love creating and maintaining relationships with colleagues and clients. There is a unique kind of trust and kinship that is built among teams when you’re on the road together, working to understand what makes people tick and how to leverage that into a strategic solution.”

Relationships are the drivers of success. They inform every area of business and personal life. Alyssa understands this, and lives the ideals of successful client relationships in her role as Client Advisor, Group Manager. Her work with Whirlpool Corporation, Merck, AIG, and Brown-Forman, among many others, has focused on building lasting partnerships between company and customer, client and consultant. Or, as she puts it, her role is to “partner with clients to help them overcome obstacles. Together we examine external perceptions as well as internal cultural dynamics in order to create a strategic road map for their internal and external brands.”

Alyssa’s focus on relationships doesn’t stop with her clients. She is a highly valued team member at Brandtrust for her commitment to her peers. She describes one of her favorite parts about working at Brandtrust as “creating and maintaining relationships with colleagues and clients. There is a unique kind of trust and kinship that is built among teams when you’re on the road together, working to understand what makes people tick and how to leverage that into a strategic solution.”

As the younger of two children from the Chicagoland area, she is naturally drawn to water. She grew up boating with her family, and values whenever there is time to be on or near the lake. Alyssa has also been practicing yoga for over ten years, and loves it for its “unique ability to create both personal space and community. Yoga helps me to navigate a challenging and socially demanding profession.” When not on the water or practicing yoga, she can be found zip lining in Costa Rica, hiking in the southwest, or exploring one of the different cities she is dropped into as part of her work.

Erin Kelly

Erin Kelly

Group Director, Client Development & Marketing

Erin Kelly

Group Director, Client Development & Marketing

“It’s incredibly rewarding to introduce some of the brightest minds in marketing to new approaches for solving complex challenges.”

No one could be more perfectly equipped than Erin to serve as Brandtrust’s Group Director, Client Development and Marketing. She came to Brandtrust with a balanced combination of experience in consulting services, marketing and business development. Erin has spent many years advising Fortune 500 clients in marketing and consumer research, yet she also has rich and deep experience in managing and leading marketing and business development staff, nurturing client relationships and coaching highly performing teams to collaborate effectively.

Erin’s always on the leading edge of what’s new and effective in marketing. Her marketing prowess was responsible for creating buzz-worthy online campaigns before it became a standard. Her successes include such groundbreaking concepts and campaigns as the first Internet Film and Music Festival, which caught the attention of–and was acquired by–the Sundance Institute.

Erin’s responsibilities at Brandtrust include leading our firm’s business development and marketing efforts. She says of working at Brandtrust, “Many of our clients are global brands, and it’s hard to imagine there’s any resource that they don’t already have at their fingertips. So it’s incredibly rewarding to work with some of the brightest minds in marketing and introduce them to a new approach for solving their complex brand, innovation or marketing challenges. It’s very rewarding to see a client reach that ‘ah-ha’ moment and hearing them say that our work has fundamentally changed the way they think about and approach their business.”

Outside of work, Erin and her husband Pete are devoted parents to McKenzie and Nick. Erin is also an avid runner, is always looking for new physical and intellectual challenges and somehow finds the time to read a variety of books on a wide and eclectic range of topics.

Mary Kohles

Mary Kohles

Executive Assistant

Mary Kohles

Executive Assistant

“At Brandtrust, I feel proud to work with a talented, dynamic group dedicated to the ongoing pursuit of knowledge and to delivering impactful results to our clients.”

As Executive Assistant, Mary supports key administrative and business development needs for a very active executive team. As part of this, she has a strong focus on helping teams nurture critical relationships with clients. In short, she is a master behind the scenes, making sure Brandtrust is able to delight clients from multiple angles and perspectives.

Mary finds inspiration in the various parts of the business that she touches. In her words, she loves “working among a talented and dynamic group dedicated to delivering impactful results to our clients.” Mary is a crucial part of delivering those results to clients and Brandtrust teams alike.

Her giving nature keeps Mary invested in what is going on around her. A native of Chicago, her greatest passion is spending time with her family and friends. She rarely has a negative word about her home city, but if you press her, she might kindly ask the sun and warmth to come out and stay around a bit longer.

Christian Lauffer

Christian Lauffer

Director of Client Service, Insights

Christian Lauffer

Director of Client Service, Insights

“Brandtrust really recognizes the difference between consumer demographics and actual people. It’s not about understanding the '18-24 demographic,' it’s about the emotions that drive an actual person's decisions.”

With a unique background that led him to earn degrees in both marketing and architecture, Christian brings a keen sense of precision and a creative awareness to his projects with Brandtrust. His focus lies in helping clients glean powerful insights from customer research and then leverage these insights to craft tangible branding, marketing and communications strategies.

“Brandtrust really recognizes the difference between consumer demographics and actual people,” says Christian. “It’s not about understanding the ‘18-24 demographic,’ it’s about the emotions that drive an actual person’s decisions.” He cites Brandtrust’s Emotional Inquiry research approach as an important point of difference for its clients. “With traditional research, marketers ask direct questions and often get the answers that people think are expected of them. Our research methodology is supported by a solid understanding of the neuroscience behind the functioning of the human brain, and how our emotions drive every single decision we make.”

During his time with Brandtrust, Christian has helped craft brand solutions for Hewlett Packard, Nestlé, Honda, Kraft, Amgen and General Mills, among others.

A multi-dimensional thinker both at work and at home, Christian often shatters people’s preconceptions of him. He’s an avid (if not rabid) sports fan, yet can occasionally be coaxed to play classical violin at a friend’s wedding. Christian and his wife Kelly have a passion for running marathons, but are now busy caring for their children, Micah, Reid, and Gemma.

Stephan Leman

Stephan Leman

Senior Consultant

Stephan Leman

Senior Consultant

“I love the chance to be exposed to so many different industries, companies, and brands. I’ve always been the kind of person who wants to know something about everything, and I try to be as informed as possible.”

Stephan loves a good challenge, and for that he is well-loved at Brandtrust®. “Each unique research project is like a present to me, one that comes in thousands of pieces. Half the fun is the challenge of putting it all together and the other half is having the whole, beautiful, final piece,” he says.“I’ve always been fascinated by human behavior and dynamics, so the fact that Brandtrust® is my sandbox, well, I couldn’t ask for more.”

As a Senior Research Consultant, Stephan has brought his passion for problem-solving and process, keen observation and translation skills, and killer work ethic to delight such clients as Eli Lilly, Kraft, Genomic Health, Lincoln Financial, Amgen and Johnson & Johnson. Of his clients, he says, “I love to help brand teams bring their consumers to life and uncover how they truly think, feel, make decisions and behave.”

In his personal life, Stephan is an amateur musician, playing drums in a band and writing songs on his guitar. He is interested in anything having to do with sports, playing in tennis tournaments and on softball and basketball leagues as the seasons and his demanding work schedule allow. He and his lovely wife, Liz reside in Salt Lake City and are proud parents of a newborn child.

Lacey Mason

Lacey Mason

Senior Consultant

Lacey Mason

Senior Consultant

“My goal is always to help clients discover new ways of seeing consumer drivers to achieve critical competitive advantage.”

Lacey has always been fascinated by people and why they do the things they do. It’s a passion that led her to a formal education in psychology and to her initial role with Brandtrust® as a consumer researcher. In her current role, as a Senior Consultant, Lacey helps clients discover new ways of seeing consumer drivers to achieve critical competitive advantage. She has worked for a wide array of clients, including Coke, Honda, Eli Lilly, Kraft Foods, FedEx, Intel and General Mills.

The combination of Lacey’s education and previous experience in medical sales and as an entrepreneur has enabled her to become particularly adept at helping clients uncover subtle emotional nuances that frame people’s beliefs, feelings and motivations. She says, “The best part of working at Brandtrust® is when we sit down and put our heads together to figure out the underlying what and why of the topic we’re studying. To be in a place that is so driven by authentic curiosity and intellectual engagement makes it easy to come to work every day.”

Outside of work, Lacey and her husband drive their budding performer Mary to various classes, rehearsals and shows. When not busy at work, Lacey enjoys cooking and relaxing up to a good book.

Alex Millet

Alex Millet

Strategy & Innovation

Alex Millet

Strategy & Innovation

“I really enjoy shepherding strategy through the design process…it still feels almost magical to me.”

Alex is one of those people whose thirst for knowledge cannot be satiated. Thriving off the engagement of both sides of his brain, his multidisciplinary background leaves him uniquely able to see all sides of a business issue and ask the types of questions that lead to the most rewarding results. After completing his studies at the University of Pennsylvania, Alex worked as a website developer, marketing director, copywriter, and even spent time in a private equity firm. But his real passion lies in brand consulting, which he has done since 2005 for some of the largest brands in the country. He has extensive experience across many elements of brand strategy, customer experience, innovation, and design. Of his own work, Alex says, “I really enjoy shepherding strategy through the design process…it still feels almost magical to me.”

His motivation doesn’t just stop at branding. In 2012, he achieved his longstanding goal of sailing across the Atlantic Ocean. When he isn’t helping the best brands become even better, you can find him enjoying his other passions: baseball, books and, of course, boating.

Nicole Potoshnick

Nicole Potoshnick

Researcher

Nicole Potoshnick

Researcher

“Almost like a detective hunting for clues, each interview shapes a bit more of the terrain of the subject that we are studying.”

Nicole Potoshnick knows how people work, inside and out. Before coming to Brandtrust®, her experiences as a Reunions and Special Events Specialist at Duke University, an Account Manager at a staffing firm and a mental health counselor have given her a wealth of knowledge about the needs and desires of others from very diverse backgrounds.

She says, “I’ve always loved learning random bits of information. Working with Brandtrust® has taken this curiosity to the next level, as I get to dive deeply into various pockets of the market and understand what motivates consumer decisions… Almost like a detective hunting for clues, each interview shapes a bit more of the terrain of the subject that we are studying.”

While Brandtrust®’s research is designed to provide clients with insights, Nicole acknowledges that she also loves watching respondents discover things they didn’t know about themselves, and hear them say, “Aha! That’s why I do that!” Her international experience—living, working and traveling throughout Europe, in particular—has allowed her a depth of global understanding that has proven invaluable in her time with Brandtrust®.

While not trying to prompt those “aha!” moments, Nicole lives just outside of Chicago with her husband, their twin toddlers and a cuddly toy poodle named Moses. She never thought she’d enjoy having a white picket fence in suburbia but has found that her little corner of the world is quite charming.

Jamie Prywitch

Jamie Prywitch

Associate Consultant

Jamie Prywitch

Associate Consultant

“I think it is so rewarding being able to take the truths we hear and translate them into action for our clients and their business.”

As an Associate Consultant at Brandtrust, Jamie always brings a passion for human truth and understanding to her work. She delights her teams and clients by keeping projects moving smoothly, with a keen eye toward keeping her team on track and managing details.

Her background has honed this eye toward detail. Jamie comes from a family of journalists, and spent many of her formative years in newsrooms. When the time came for her to go off to college, she chose a degree in journalism with an emphasis in strategic communication. With her background, it is no shock then that what she values most about her job is, “hearing the stories of others.” What initially drew her to Brandtrust was a “passion for understanding the human experience. I think it is so rewarding being able to take the truths we hear and translate them into action for our clients and their business.”

When not pursuing her work passion, Jamie can be found turning her attention to detail toward the kitchen. She loves to cook and bake, and is always looking for new recipes to add to her ever-expanding collection.

Leigh Purvis

Leigh Purvis

Senior Special Projects Manager

Leigh Purvis

Senior Special Projects Manager

“At Brandtrust, we all have a shared passion to help our clients and each other; that makes it feel like a family.”

Curiosity is common within the walls of Brandtrust. So is drive. Among her accomplished colleagues, though, Leigh stands out. As Brandtrust’s Senior Special Projects Manager, she believes that everyone should be equipped with the necessary resources to succeed in their role, feel smart, and shine.

In order to equip the Brandtrust team with the tools and training they need, she leads the company’s Knowledge Management Initiative, which puts logical, structural and cultural tools in place to capitalize on Brandtrust employees’ natural desire to learn, share what they know and to make processes, methodologies and Brandtrust overall a better organization. In addition to this responsibility, she is also in charge of the Privacy and Compliance department, which was built to ensure each employee securely carries out client projects. These two critically important roles put Leigh in the unique position of supporting both Business Development and Client Relationship teams.

She also believes that learning and improvement should not stop within the walls of the office. With a passion for learning and adventure, Leigh is constantly reading (about two books per week), surfing and sailing (when near bodies of water), and managing Judge, her chocolate lab (a full-time job).

Ryan Pyatenko

Ryan Pyatenko

Proposal Manager, Client Development

Ryan Pyatenko

Proposal Manager, Client Development

“In an ever evolving marketplace, amazing persistence is what drives each and every one of us at Brandtrust to create responsive changes that lead to success stories.”

Proposal Manager of Client Development, Ryan Pyatenko, sees the business from a unique perspective. He manages the development and execution of proposals leveraging both past work and future potential that Brandtrust can provide our clients.

Ryan’s passion for, and attention to, detail springs from his education and experience in client based and corporate architecture. He graduated from Penn State with a degree in architecture, and most recently worked for Crate&Barrel as a project manager in their corporate architecture department. In this role he created, developed, and managed all global development architecture and construction project schedules. He came to Brandtrust uniquely qualified to handle all aspects of proposals, including coordination and communication amongst both internal and external teams.

It’s not a surprise then that even outside the office, Ryan is passionate about all things design. He is always looking for his next project, and if he’s not designing his own furniture he can be found out and about exploring the city or catching Penn State football and Detroit sports teams with friends.

Maggie Sams

Maggie Sams

Consultant

Maggie Sams

Consultant

“Brandtrust has this incredible, collaborative culture that promotes curiosity and learning.”

Maggie Sams comes to Brandtrust by way of the University of Wisconsin, Madison with a degree in journalism and strategic communication. Maggie’s lively spirit and unstoppable work ethic have made her an essential asset to the Brandtrust team. She is always striving to be one step ahead so that she is able to surprise and delight her team and clients. Her impeccable organization skills and passion for building relationships allows her to successfully manage each of her projects while helping her clients discover deep insight into their brands and customers.

Emotional Inquiry work has been especially rewarding for Maggie. She is constantly amazed at the level of insight and inspiration that comes from every project. “Brandtrust has this incredible, collaborative culture that promotes curiosity and learning,” she says. “I love working alongside such smart and talented colleagues. It’s quite inspiring.”

Maggie has had the pleasure of working alongside clients such as Kimberly-Clark, Moen, Eli Lilly and Kraft. In her spare time, Maggie can be found cheering on her beloved Wisconsin Badgers or sweating it out in a hot yoga class.

Sarah Sarkar

Sarah Sarkar

Consultant

Sarah Sarkar

Consultant

“I love the ideas behind our methodology and the fact that we learn something new everyday. It’s that AH-HA moment that makes working at Brandtrust® so rewarding.”

Sarah Sarkar has earned the reputation of being not only passionate, but unstoppable. She continuously strives to provide invaluable support to her clients and colleagues alike. A true perfectionist, Sarah effortlessly manages client projects so they are successful and meet the needs of her clients. She also plays an integral role on the business development team, aiding them in lead generation and their writing efforts. While in school, Sarah focused on the areas of English, Psychology and Sociology. She feels that Brandtrust®, with its focus on continuous improvement, provides her with the perfect opportunity to keep growing as a person and a professional.

“I love the ideas behind our methodology and the fact that we learn something new everyday. It’s that AH-HA moment that makes working at Brandtrust® so rewarding.” She has served clients as diverse as Kimberly-Clark, MasterCard and GE Appliances.

Even though Sarah excelled through her undergraduate degree to finish in just two years, she says she can’t wait to go back to school. When not completing her work with an astonishing efficiency and attention to detail, Sarah enjoys cooking—especially sweets. She admits to usually eating dessert first, and since she’s been asked to make treats for a few parties, she says there’s always a possibility of opening a side business someday.

Diane Sheehan

Diane Sheehan

Researcher

Diane Sheehan

Researcher

“My client work requires an ability to communicate with members of all levels within an organization and the ability to determine the necessary course of action by asking the right questions, observing, and listening to people. I am delighted to partner with Brandtrust® as they use the same approaches to helping their client organizations succeed.”

Diane is an Industrial Psychologist with over 10 years of experience in helping organizations achieve their strategic objectives in the areas of employee assessment and selection, leadership development, organization design and change management.

Diane holds a B.A. in International Relations from the University of Wisconsin and both a Master’s and Ph.D. in Industrial/Organizational Psychology from DePaul University. Diane has applied her expertise to both internal and consulting roles in a variety of industries. Her projects have included management coaching, and organizational change efforts including team development, culture change, communications, and mission and team building.

Diane states, “My client work requires an ability to communicate with members of all levels within an organization and the ability to determine the necessary course of action by asking the right questions, observing and listening to people. I am delighted to partner with Brandtrust® as they use the same approaches to helping their client organizations succeed.” She has partnered with Brandtrust® on projects for Alberto Culver, Frito-Lay, General Mills, Kraft and BUNN.

Outside of work, Diane is a world traveler with a particular interest in ancient cultures. She’s also an avid cyclist and spent an entire week on her bicycle a few summers ago, though she admits that she still finds it challenging to change a flat tire. Diane studies and attempts to practice meditation and Buddhism, and visits the library once a week with her daughter.

Carmie Stornello

Carmie Stornello

Partner, People Operations

Carmie Stornello

Partner, People Operations

“A well-managed process only works when it also enables the ideas to flow. Brandtrust has a uniquely collaborative process to ensure just that. We work together with the client to apply key customer insights, so that in the end, the customers and the brand both end up on top.”

Carmie Stornello is the glue that holds Brandtrust together. It is no exaggeration to say that she oversees the smooth and efficient operation of, well, every last little thing. In her role as the partner in charge of operations and resource management, Carmie ensures that each project is manned with the most appropriate personnel, that everyone is in the right place at the right time, armed with the right information and tools to do an excellent job. Carmie’s challenges transcend the sphere of mere logistics, incorporating significant doses of finance, business strategy, negotiation, psychology, persuasion and tough love.

Throughout her career, Carmie has managed million dollar projects in a wide range of industries. She brings over 20 years of agency management experience to her role. Carmie began her career in a pharmaceutical advertising agency, managing the process of developing breakthrough creative for clients including Procter & Gamble, Bristol-Myers Squibb and Abbott Laboratories. She went on to a management position in Abbott Laboratories’ internal advertising agency, and during the pioneering days of the Internet, helped build a small interactive advertising boutique agency that was later acquired. This led to a stint as an Account Director with the new parent company on consumer products such as Tombstone Pizza, Abreva and Postopia, the kids’ website for Post Cereals.

Carmie’s focus lies in seeing Brandtrust projects run seamlessly from first contact through final implementation. Carmie observes, however, that “a well-managed process only works when it also enables the ideas to flow. Brandtrust has a uniquely collaborative process to ensure just that. We work together with the client to apply key customer insights, so that in the end, the customers and the brand both end up on top.”

Carmie spends her free time enjoying life in Chicago with her husband and their two precious children, fending off requests for a dog or a pony, and checking email. She also maintains her mental health in balance by running and practicing yoga.

Katie Suib

Katie Suib

Director, Narrative Data Analytics

Katie Suib

Director, Narrative Data Analytics

“My passion is making brands and businesses better for the people they serve.”

Katie is a jack-of-all-trades at Brandtrust. She began her career here in early 2006, working closely with CEO and Founder Daryl Travis, and then shifted her focus to business development, while dipping her toe in research. Since making the leap into to client work, she has had the pleasure of partnering with client teams to tackle business issues in financial services, frozen food, facial care, felines, pharma, and many other industries that don’t start with the /f/ sound. As Director of Narrative Analytics, Katie employs her experience in understanding customer stories and keen strategic mind to uncover the human truth that lurks in her clients’ plentiful quantities of unstructured data.

Katie’s mission at Brandtrust is to “understand customers at a truer, deeper level, and leverage that understanding to build and refine brands that ultimately better serve those customers. My passion is making brands and businesses better for the people they serve.”

Her passion doesn’t stop at the walls of Brandtrust. Katie is a volunteer and performer with Barrel of Monkeys, an arts education non-profit that teaches creative writing and theater to Chicago Public School students.

 

Sophia Tang

Sophia Tang

Systems and Analytics Coordinator

Sophia Tang

Systems and Analytics Coordinator

“Brandtrust® values my hard-working, persistent, and analytical spirit.”

Sophia is no stranger to challenge. With a bachelor’s degree in Russian language and literature, and a Master’s in Marketing Analytics and Communication, she is constantly striving to test her limits and grow her already impressive resume. She speaks three languages, was inducted into the Beta Gamma Sigma international honor society for business programs, and moved halfway around the world to pursue her dream job in Chicago.

As the Systems and Analytics Coordinator for the Business Development team at Brandtrust®, Sophia contributes from the inside-out, analyzing and interpreting data in order for her team to gain actionable insights to maintain sustainable competitiveness. She welcomes the challenges and successes of her role, and is the ultimate team player. Working at Brandtrust®, she feels “helpful, trusted, and valued. I love helping my team get things done. My team values my hard-working, persistent, and analytical spirit.”

Somehow, Sophia maintains an active life outside of her work. She is an avid ping-pong player, a singer, and loves to cook authentic Chinese cuisine.

Daryl Travis

Daryl Travis

Founder and CEO

Daryl Travis

Founder and CEO

“Most research discloses what happens; however, it often fails to reveal why it happens or the underlying emotional drivers that are critical in creating an effective strategy. We're all avid thinkers here at Brandtrust®. There's a genuine curiosity, a persistent desire to discover deeper insights, that we all share in common.”

Throughout his extensive career, Daryl has advised many of the largest and best brands in the world. His latest groundbreaking book, Little Things Big Returns, explores what really motivates people and how to deliver experiences that matter most to your customers.

A colorful and engaging storyteller, Daryl speaks frequently on the power of insights and the critical need for marketers to change the way they think about how people think. He explains how research can lead us astray or help us to gain a competitive edge. “Most research discloses what happens,” he says. “However, it often fails to reveal why it happens or the underlying emotional drivers that are critical in creating an effective strategy.” Daryl’s guiding mantra is The NINA Principle®:—No Insight—No Advantage®.

Passionate about learning and understanding more about how people think, Daryl is always reading a new book—more than one hundred each year. His voracious reading helps leverage recent breakthroughs in the social sciences to improve the consumer research process, tapping into the deeper underlying emotions and nonconscious motivations critical to revealing insights.

He could be described as a professor, detective, journalist, anthropologist and writer all rolled into one. “We’re all avid thinkers here,” he’s said of his team. “There’s a genuine curiosity, a persistent desire to discover deeper insights that we all share in common.”

Daryl and his wife Donnita extend his continuous learning passion as active members of Chicago’s philanthropic community, volunteering time and resources to support education and literacy programs for underprivileged children throughout the city.

Chris Ulack

Chris Ulack

Researcher

Chris Ulack

Researcher

“Working with Brandtrust is always a blast because we get to dive into the minds and lives of strangers and come out the other side with a whole new sense of understanding and empathy I'd rarely get to experience otherwise.”

A PhD candidate in Geography with a Masters in Middle Eastern Studies, Researcher Chris Ulack is a unique, well-rounded part of the Brandtrust team. His strong interest in human motivation and his ability to gain empathy quickly and extensively with others has brought him great success in uncovering insights for many of our clients.

“Working with Brandtrust is always a blast because we get to dive into the minds and lives of strangers and come out the other side with a whole new sense of understanding and empathy I’d rarely get to experience otherwise,” says Chris. He especially enjoys the diversity of thought that occurs as the team works to solve a client challenge, and that no one is afraid to speak his or her mind or look at the issue from a new angle.

A true world traveler, Chris lived in both the Philippines and Fiji as a kid. He says that the coolest thing he ever did was ditch school while studying abroad in Cairo, Egypt, to go on a two-week driving tour of Turkey with his friends. Chris now lives in Austin, Texas, with his wife and two daughters, soaking up the live music and enjoying the many great places to go swimming in the summer.

Beth Wozniak

Beth Wozniak

Controller

Beth Wozniak

Controller

“My favorite part of Brandtrust® is being part of a family and knowing the decisions I make benefit both my coworkers and clients.”

Beth knows what it means to be accountable. As Brandtrust®’s Controller, she is responsible for making sure all finance and HR related tasks run as smoothly as possible. This is no easy task in our dynamic environment. With everything from preparing proposals to sending clients the final invoice for a project, Beth is involved in every step along the way for Brandtrust® operations.

Her background prepared her for her current role, earning her CPA certificate in February of 2000. She has been a financial analyst for McDonald’s Corporation and has worked for small start-up companies. But it is at Brandtrust® that Beth has found a home. She says her “favorite part of Brandtrust® is being part of a family and knowing the decisions I make benefit both my coworkers and clients.”

An avid traveler, Beth has been to five continents and over thirty states and intends on finishing the list in her lifetime, her most exotic destination to date being Ethiopia. She also owns eighteen chickens on her farm in Wisconsin with her husband and two teenagers. Around the Brandtrust® office, anyone can come to her for financial advice or chicken eggs.

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3M
BCBS
Beckman Coulter
Behr
Botox
BP America
Bristol-Myers Squibb
Burger King
Cadillac
Chapstick
Charles Schwab
Cherrios
Coinstar
Congressional Federal Credit Union
Danaher
Discover
Dockers
Doritos
Easter Seals
EK Success Brands
Elmer’s Products
Farmers Insurance
FedEx
Foster Grant
GE Appliances
Genentech
Gentleman Jack
Georgia-Pacific
Green Giant
Hanes
Hewlett-Packard
Honda
Hot Pockets
Intel
Jack Daniel’s
Johnson & Johnson
Kellogg’s
Kimberly-Clark
KitchenAid
Kroger
Land Rover
Lincoln Financial
Macaroni & Cheese
Masco
Nestle
Purina
Quaker
Radio Flyer
Sara Lee
Snap-on
Southern Comfort
Steinway & Sons
Stryker
Team World Vision
The Hartford
TRIA Beauty
Walmart
Wrigley
Yahoo!