“A well-managed process only works when it also enables the ideas to flow. Brandtrust has a uniquely collaborative process to ensure just that. We work together with the client to apply key customer insights, so that in the end, the customers and the brand both end up on top.”
Carmie Stornello is the glue that holds Brandtrust together. It is no exaggeration to say that she oversees the smooth and efficient operation of, well, every last little thing. In her role as the Director of People Operations in charge of operations and resource management, Carmie ensures that each project is manned with the most appropriate personnel, that everyone is in the right place at the right time, armed with the right information and tools to do an excellent job. Carmie’s challenges transcend the sphere of mere logistics, incorporating significant doses of finance, business strategy, negotiation, psychology, persuasion and tough love.
Throughout her career, Carmie has managed million dollar projects in a wide range of industries. She brings over 20 years of agency management experience to her role. Carmie began her career in a pharmaceutical advertising agency, managing the process of developing breakthrough creative for clients including Procter & Gamble, Bristol-Myers Squibb and Abbott Laboratories. She went on to a management position in Abbott Laboratories’ internal advertising agency, and during the pioneering days of the Internet, helped build a small interactive advertising boutique agency that was later acquired. This led to a stint as an Account Director with the new parent company on consumer products such as Tombstone Pizza, Abreva and Postopia, the kids’ website for Post Cereals.
Carmie’s focus lies in seeing Brandtrust projects run seamlessly from first contact through final implementation. Carmie observes, however, that “a well-managed process only works when it also enables the ideas to flow. Brandtrust has a uniquely collaborative process to ensure just that. We work together with the client to apply key customer insights, so that in the end, the customers and the brand both end up on top.”
Carmie spends her free time enjoying life in Chicago with her husband and their two precious children, fending off requests for a dog or a pony, and checking email. She also maintains her mental health in balance by running and practicing yoga.