Using Deeply Held Emotions to Elevate One of the World’s Most Iconic Brands
Taking one of the world’s most successful brands to the next level is no small challenge. High awareness does not automatically translate to brand meaning and preference. It becomes critical to reveal the deeper reasons why people will be drawn to the brand. Please join Brandtrust® for a dynamic webinar featuring special guest, David Ginsberg, Director of Insights at Intel Corporation, and hear how finding the true essence of a brand requires deeper, richer and less conventional methods. Co-presenting with Brandtrust® CEO, Daryl Travis, David will dive into the work he and his consumer insights team completed with Brandtrust® and how it helped them in brand reinvention and innovation.