The Market Research Event

Oct 17-20, 2016

Join Brandtrust at The Market Research Event in October 2016! Don’t miss the many Brandtrust client presentations & workshop including:

David’s Bridal

Elita Baram, Director, Consumer Insights
How David’s Bridal Leveraged the Social Sciences to Inspire More Brides to Find the Dress of Their Dreams
Track: Omni-Experience – Focus: In-Store
11:00am – 11:45am EDT

FGX International

Gina Lazaro, EVP Marketing/CMO
Seeing & Feeling is Believing: How Foster Grant Magnified Their Consumer Understanding to Bolster Their Brand
Track: Customer – Focus: Consumer Values
11:15am – 12pm EDT

Kimberly-Clark Professional

Bruce Williamson, Director, Global Marketing & Innovation and Stephanie Magnan, Associate Program Marketer, Global Marketing & Innovation
Enhancing the Workplace Experience for Women Through Re-Imagining the Washroom
Track: Customer – Focus: Consumer Values
11:15am – 12pm EDT

Kellogg’s Pringles

Terrae Schroeder, Director, Global Insights and Planning
Searching for a Different Kind of Summer: How Pringles Leveraged Human Truth’s to Gain Multi-Year Global Success
Track: Customer – Focus: Consumer Values
3pm – 3:45pm EDT

Kellogg’s Raisin Bran

Julia Wilkinson, Kellogg’s Insights & Planning, Director, Adult Cereal & Masterbrand
Deep for Cheap: Refusing to give up on insights in a Cash-Strapped, Due-Yesterday World
Track: Innovation – Focus: Brand Innovation
4pm – 4:45pm EDT

Merck

Lisa Courtade, Executive Director, Global Customer & Brand Insights
The Art of Transforming Insights Into Stories and Strategies that Drive Results
Track: Pharmaceutical & Healthcare
2pm – 2:30pm EDT

Takeda Pharmaceuticals

Lauren Chapman, Insights Manager, Specialty Business Unit
A Hard Climb in the Right Direction: Selling Your Team on Investing in Emotional Research to Drive Change
Takeda Pharmaceuticals
4pm – 4:30pm EDT

Brandtrust

Christian Lauffer, Director of Client Service, Insights
The Truth About Trust: Exploring What Trust Means to Brands Through Amazon.com Consumers
Track: Customer – Focus: Consumer Values
12pm – 12:45pm EDT
Elizabeth Schwab, Assistant Professor/Associate Dept Chair at The Chicago School of Professional Psychology
Kristian Aloma, Client Partner, Group Director of Client Service
Behavioral Economics Workshop
The Business of Behavioral Economics Workshop: An Introduction To The Human Intention/Action Gap & The Interventions That Drive Behavior Change
Track: Macro Trends – Focus: Behavioral Economics
2pm – 3:30pm EDT

Event Details:

Oct 17-20, 2016 | Boca Raton, FL
http://www.iirusa.com/research

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