Annie Mack

Consultant, Client Services

I am a veteran strategist trained at connecting human truth to bottom-line impacting actions. Skilled in market research, consumer behavior and narrative analytics, I’ve been interested in figuring out hard things since I was a little child. Drawn originally to math and science, I found true interest in using my analytical mind. But it wasn’t until I applied my analytical mind to the social sciences when I found my passion. Psychology opened up a world where I could learn about dynamic creatures, groups, societies, and communities. Brandtrust sits at the intersection of business and social sciences – a place I have learned to apply my analytical mind with my ongoing interest to figuring out hard things.

The people who know me would describe me as loyal, introspective, disciplined and encouraging. I give my love generously to others and have a big circle of people around me who return the favor. I love balancing an adventurous mountain hike with intentional conversations over a cup of tea with the occasional therapeutic visit to the ceramics studio. I find great joy as a wife, a sister, a daughter and a friend.

As a consultant, I ensure thoughtful client engagement, quality of end-to-end experience and strategic deliverables for clients from diverse industries.


  • Culture List: “The Ruthless Elimination of Hurry” by John Mark Comer, Couple Things podcast  and Soul Surfer.
  • Bucket Items: Complete an Antarctic adventure, attend the Olympics and build a home ceramics studio.
  • Memorable Facts: I used to be able to jump over my own height!
  • One Human Truth I Live By: Never assume you know what another is going through and be generous with your grace and quick to give the benefit of the doubt.
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