The Mind of the Consumer Is Boss
Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind. Brandtrust agrees!
Conspicuous Conservation
As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.
Branding Is Tribal
We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.
It’s Beginning To Look A Lot Like Priming
Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming. Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together.
It’s Branded Into My Memory
Kristian Aloma explains the neuroscience of how memory works and how that relates to brands. Unfortunately, even he can’t help you find your keys.
Did They Find the Brain’s Buy Button?
How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain. But is knowing that enough?
The Social Animal
Stephan Leman reviews the new David Brooks book, The Social Animal.
Is Technology Changing Us?
At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior.
What Was I Thinking?
It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact.
The Truth Through Two Eyes
Is objective truth the only way to decipher the world around us? In this post, Kristian Aloma considers two different paths to understanding, logos and mythos.
Making Robots Cry
I read a journal article recently that said if you want your robot to make good decisions, you have to make it cry. Just the headline alone was intriguing to me. Robots with emotions? Tell me more!
