Creating the Magic of a Brand

In the context of a life being lived with all its doubt and certainty, happiness and sadness, it might seem trivial to talk about what part brands play in these engrossing privacies. But we must look there because it’s around the doubt and certainty, and within the happiness and sadness, that brand stories must truly reside. And when we think about how we can attract extremely distracted people to our sainted product, we have to think about how it can contribute to their enchanting dramas, how it might find a place within their deeply personal sense of identity, how it can make the journey of their lives easier, better, happier, or somehow more fulfilling.

When we learn to do these things very well, we create the magic of a brand.

What brands have contributed to your life’s story? How does that brand make you feel? Share your experiences here or on Twitter and include #howdoesitmakeyoufeel #HDIMYF.

Interested in the art of storytelling? Attend one of Brandtrust’s Storytelling Workshops! Contact Brandtrust today.

Daryl’s new book, How Does It Make You Feel? Why Emotion Wins The Battle of Brands, will be available for purchase digitally this month on Amazon. Follow HDIMYF updates on Twitter @BTCEO and @Brandtrust!

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