Corporate Researchers Conference

Oct 22-24, 2019

Join Brandtrust at the Corporate Research Conference (CRC) to learn from leaders from top global corporate research departments detail their pain points, their plans for the future, and what they’re doing to surmount their biggest challenges.

Brandtrust client, Jeff Dryfhout, Vice President, Global Branding, Fellowes Brands will be presenting our work together around rediscovering your brand promise.

 

Session Details: 

Does your organization know its brand’s promise?

All brands begin as a promise to fulfill a need. Over time, they adapt, develop meaning, and form relationships. A brand’s promise is its north star, helping to maintain values and authenticity.

As Fellowes Brands approached its 100-year anniversary, they determined the need to re-identify and sharpen their brand’s promise. Thanks to an intense research and strategy process, the new brand position simultaneously honors a rich history while allowing for future growth and possibility.

Key Takeaways

  • Evolving a 100-year-old brand’s promise in an authentic and resonate way
  • Understanding your consumers’ context in order to fit into their world
  • Aligning external expression with internal culture

Wednesday, Oct. 23, 2019
11:00am to 11:45am EDT

 

Event Details:

Oct 22-24, 2019 | Chicago, IL
https://www.insightsassociation.org/conference/2019-corporate-researchers-conference-crc

View all conferences