With an education canvassed in marketing and vocational history in market research with Fortune 500 companies, Sandra thrives on partnering with people and helping client improve their business. She has spent her career using insights to develop growth strategies, whether through primary or secondary data or wielding various methodologies to uncover the underling emotions that truly drive behavior. As the resident Pharma Account Director at Brandtrust, I enjoy working with our pharmaceutical clients on solving their most difficult business challenges, that so happen to always be human challenges. On any given workday, I am artfully telling our story in order to onboard clients into the belief system that market research insights grounded in Human Truth has the power to positively impact our world.
With Portugal as my parents’ place of origin and Portuguese as my first language, a core value of mine is spending my days exploring the world and trying new experiences. My adventurous travel repertoire includes visiting 6 continents and numerous countries, sky-diving twice, zip-lining through the Amazon Forest, exploring the Galapagos Islands, mounting the Sydney Harbor bridge in Australia and taking up mountain biking. I am proud to be an Ambassador for Big Sister of Boston, having been a big sister for 5 years (and counting), while adjacently providing career coaching to women in college and early milestones in their careers. Notably, I am inspired by the work of Louis Hay, the godmother of self-help, because I love her approach to a positive mindset.
I have the privilege of showing potential clients what’s possible when they deeply understand what it feels like to walk in their target market’s shoes.
QUICK FACTS ABOUT SANDRA:
- Culture List: “The Alchemist” by Paulo Coelho, Happier podcast with Gretchen Rubin and Slumdog Millionaire.
- Bucket Items: Go on an African Safari, visit Antarctica (the only continent I haven’t been to) and buy a lake or beach house.
- Memorable Facts: I have been given the unique honor of officiating 4 different weddings for friends of mine.
- One Human Truth I Live By: Carpe Diem – Seize the day!
