Dr. Sandra Bauman brings her 20 years of experience in marketing research and consulting to her role as founder and principal of Bauman Research & Consulting, LLC, a woman-owned enterprise. During her career in research, Sandra has designed and managed over 250 studies for corporate and nonprofit clients in the areas of corporate image and brand positioning; employee communications and commitment; strategic marketing; publicity and public affairs; and customer satisfaction and loyalty. She is an expert in quantitative methodologies, including telephone, Internet, and mail surveys, and her analysis skills include multivariate techniques such as segmentation and regression. She is also adept at qualitative research; she is a trained and experienced focus group moderator and facilitator for brainstorming, ideation and strategic planning sessions with executives. Prior to starting her firm, Sandra was Vice President at Wirthlin Worldwide, where she founded and led Wirthlin’s e-Solutions division, focusing on Internet, technology and ebusiness research and consulting.
Having worked with many clients on branding, positioning and customer loyalty issues, Sandra’s client list includes Stryker Orthopaedics, OrthoBiotech, Samsung, Bayer Pharmaceutical, Pfizer, Thomson Healthcare, Honeywell, Nielsen, Roche and WebMD.
Sandra has testified before Congress about public opinion toward privacy issues. In addition, she is the author of numerous book chapters and white papers and is a frequent conference speaker. Sandra began her career as a reporter and editor for several major metropolitan daily newspapers. She completed her B.A. in journalism at Drake University, and her M.S.J. at Northwestern University. She holds a Ph.D. in communication research from Northwestern University.
Sandra is active in the New Jersey Association of Women Business Owners and is a member of the American Association for Public Opinion Research.
