WHO I AM AS A HUMAN DOING (Professional Self): With extensive previous experience as an ad agency brand and qualitative creative strategist, I bring a wealth of knowledge to Brandrust’s research and methodology arm. I love representing the voice of the audience in research synthesis; being a steward of their stories and memories in a way that brings a deeper and fresh understanding of who they are, what they need and why, in order to drive change and impact for a company’s higher purpose and strategy. Particularly thriving and deriving joy from being a part of studies related to brand strategy and emotional insights, I am inspired by always learning and seeing the common human ground across categories through the use of various research methodologies. I have led many clients through a process of uncovering the psychological and emotional insights about their consumers and other stakeholders and assisted them in translating those insights to actionable marketplace strategies.
WHO I AM AS A HUMAN BEING (Personal Self): I am a proud mom of two little ones and spend most of my time in awe of their growing personalities and abilities, exhausted by bedtime! When I’m not in parent mode, I binge-read fiction and love to travel for a change of scenery. My closest sphere would describe me as empathetic, sarcastic and resourceful.
WHAT I DO AT BRANDTRUST: Serve as a trusted guide during market research in order to help reveal people’s Human Truth through empathy and strategic analysis.
QUICK FACTS ABOUT MOLLY:
- Culture List: “Blink” by Malcolm Gladwell – the first book that got me interested in behavioral science.
- Bucket Items: Go to Italy and live off burrata, bread, gelato and wine for a week, live out of the country for a year and teach my kids to scuba dive (and go together one day when they’re older)!
- Memorable Facts: I’m the youngest of three girls – so I’m always searching for a happy medium.
- One Human Truth I Live By: Enjoying the moment because time moves forward whether you’re ready for it to or not.