Antonia Coffelt

Researcher

With 16+ years as a strategic communications professional and principal thought leader to C-suite senior executives focused on internal/external engagement and project facilitation, I devise affirming mission-oriented experiences via the art of compelling storytelling. I develop thought-provoking, change-driven initiatives by navigating with diplomatic agility via a diverse, intersectional lens at the highest levels of leadership across all intersections of lived experiences. In turn, the stakeholders I serve receive life-enhancing, transformative professional (and sometimes personal!) development. As a Brandtrust researcher, I have the privilege of partnering with colleagues who represent the best humanity has to offer in terms of brilliance, emotional intelligence, endless curiosity and the vulnerability to live out the Scientific Method everyday.

I’m an avid digester of most artistic and design mediums which underscores my deep desire for exploration, adventure, mindfulness and personal enrichment. Spending time cuddling with my dog, Walter Cronbite, doing puzzles and word games and reading long-form journalism with a hot chai tea latte and Biscoff cookies is my ideal Sunday.

I strategically recognize patterns emerging from market research complexity, ultimately aiding Brandtrust in identifying the Human Truths that intersect and lie at the heart of oppositional perspectives.

QUICK FACTS ABOUT ANTONIA:

  • Culture List: Contact (1997 Film) and anything written by thought leader and activist W.E.B. DuBois.
  • Bucket Items: Travel the UK for 6 months, own a Volvo XC60 or XC90 and wear a Vivienne Westwood evening gown.
  • Memorable Facts: I hold a writing instrument with all five fingers on my right hand.
  • One Human Truth I Live By: Newton’s Third Law of Motion: “Every action has an equal and opposite reaction.”
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