ABOUT THE WAYMAKERS

The truth is that all historically excluded professionals who have broken through to greater levels of belonging and achievement have succeeded not by systems change alone, but because influential leaders chose to remove barriers, open doors, and guide them toward their goals. The bottom line? Someone made a way for them.

Using case studies, data, and evocative storytelling, Frank outlines how leaders with power and position can clear the path to workplace equity.

The Waymakers not only makes a compelling case for change. It also teaches you how to facilitate that change. Once you’ve read it, you’ll understand why the question is not “what” drives equity and inclusion, but “who.”

And the answer is you.

Grounded In Research
In Partnership With Brandtrust

The insights and strategies found in this book are not only substantiated by Frank’s professional experience, both as a corporate executive and C-Suite consultant, but also by secondary research, interviews with thirty equity and inclusion experts from Fortune 500 companies and leading consultancies, and by a proprietary study conducted in partnership with Brandtrust.

The proprietary research revealed a deeper, more dimensional view of the underrepresented employee experience, zeroing in on the moments that matter – those critical experiences that either draw an employee closer to an organization or leader, or drive them away. This book will help every reader understand what’s really happening in organizations – an unfiltered view of what enables equity, what derails it, and how leaders can adapt their behaviors to create the cultures they say they want.

Building on this real-world window into career highs and lows, The Waymakers will offer a pragmatic, time-tested and human-centric path to equity.

Ready to Unlock Your Brand's Potential with Brandtrust?

brand strategy firm

BRANDTRUST

Brandtrust is a brand consultancy offering a more human way to build brands and create meaningful change. From research that unlocks customers’ nonconscious drivers to strategic and activation services, we infuse Human Truth into brand building, innovation, experience, behavior, and internal culture challenges.

“The Waymakers can and should change the way you lead.”
Tom Hayes, President and CEO
Ocean Spray Cranberries, Inc.
“This is simply the best book on diversity and inclusion I have read. Drawing extensively from research and unerringly told personal experience, author Tara Jaye Frank indeed helps us find a way forward. Hers is a must-read book for anyone who wants to be part of the solution.”
Amy C Edmondson, Professor, Harvard Business School
Author of The Fearless Organization:
Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
Previous
Next

Inspiration for Business and Brand Challenges

brand strategy agency
Webinar Title Brandtrust's Building Better Brands Webinar Series The Power of Purpose-Driven Brands

The Power of Purpose-Driven Brands

Brand

Webinar Title Brandtrust's Building Better Brands Webinar Series How Human Truth Powers Breakthrough Creative

How Human Truth Powers Breakthrough Creative

Behavior

HCPs Are Human Too: Decoding the Truth Behind Prescribing Behavior – Part 1

Behavior

Zillow Group – Zillow 2.0: Building the Bridge Between Dreams and Reality

Zillow Group – Zillow 2.0: Building the Bridge Between Dreams and Reality

Brand

444 N. Michigan Avenue Suite 3100, Chicago, IL 60611