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Explanation of this service, A brand isn’t a logo, tagline, or ad campaign. It’s a mental model, or heuristic, that lives in the consumer’s mind. Brands are based on trust.

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Brand Strategy Headline

A brand isn’t a logo, tagline, or ad campaign. It’s a mental model, or heuristic, that lives in the consumer’s mind. Brands are based on trust. With each new positive experience, a brand’s trust grows, becoming deeply embedded and remarkably durable…and surprisingly human

We live in an “attention economy,” requiring a strong brand to cut through the clutter and help consumers make faster—and therefore easier—decisions. The power of any brand is, simply, how it makes you feel. Competence, caring, commitment, and compatibility of values are what customers want and expect, just as they would from any friend or partner.

OUR PROCESS

Step 1

Improved Sales/Service Experience

Step 2

Step 3

“Brandtrust provides a new, deeper, more interesting and valuable way to gain insights and clarity on what to do based on insights.”
Darrel Davis
- VP of Derivatives Client Experience
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Jonathan Davis
- Director of Client Experience
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“Brandtrust provides a new, deeper, more interesting and valuable way to gain insights and clarity on what to do based on insights.”
—VP, Derivatives Client Experience, Major Financial Service Provider
t5-hero
“Brandtrust provides a new, deeper, more interesting and valuable way to gain insights and valuable way to gain insights and on insights.”
—VP, Derivatives Client Experience, Major Financial Service Provider

The Hartford

The Hartford wanted to optimize the positioning and messaging of their partnership with AARP.

OUR WORK

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