Sophia Tang

Associate Director, Business Intelligence & Growth Enablement

With an education canvassed in Linguistics, International Trade & Economy, Marketing Analytics, and Data Science, I have been holistically equipped to combine the power of data with the magic of storytelling. I am energized by creating and telling data-empowered stories that bring actionable insights in front of both internal and external audiences. I appreciate all opportunities when I get to stretch my data science muscles through projects that uncover rich insights incorporating both qualitative and quantitive methods to inform my audiences’ future actions. Besides wearing the hat of a Data Scientist, as Associate Director of Business Intelligence & Growth Enablement, I enjoy partnering with my amazing teammates in all aspects of client development endeavors like leading door opening activities and overseeing our proposal generation pipeline.

The adventurer at heart motivated myself to move halfway around the world for my graduate degrees and my dream career. I live in Chicago with my husband and my two cats. My leisure time is often filled with reading, cooking, making handcrafted jewelry and playing music.

I functionally excel in business intelligence in order for my team to gain actionable insights to maintain sustainable competitiveness – this fuels Brandtrust’s unique, human-centered approach to professionals across all industries.


  • Culture List: “Born a Crime” by Trevor Noah and “Hua Mulan” (the original Chinese folktale)
  • Bucket Items: Creating my own handcrafted jewelry brand, getting a PhD degree and learning to speak a 4th language.
  • Memorable Facts: I love learning new languages and learning to play new musical instruments. Also, close friends would describe me as grounded, kind, thoughtful, generous and fun to hang out with.
  • One Human Truth I Live By: To quote the famous Maya Angelou, “We are more alike, my friends, than we are unalike.”
brand strategy agency