Maria Koclanis
I started my career at Accenture where I spent 18 years in Change Management analyzing business challenges, solving problems, assessing the impact of change on people and processes and implementing strategies and programs to support successful transitions. After raising and taking care of our growing family and leading several volunteer efforts, I returned to the […]
Riva Kupritz
With over 25 years of research experience across multiple sectors, I am particularly passionate about financial services, technology and healthcare industries. I have led strategy development and implementation with corporate, agency and supplier organizations. I am dedicated to driving bottom-line results by uncovering the thoughts, opinions and motivations behind customer’s behavior, and to helping clients […]
Christian Lauffer
In my almost 20-year career in brand strategy, I’m most proud of helping clients launch new products that redefine/challenge existing categories or invent new categories and build strategies that set a course for brand growth built on a solid foundation of Human Truth. With degrees in both marketing and architecture, I focus in helping clients […]
Stephan Leman
Over the past 16+ years, I have partnered with many of the most iconic brands in the world to create brand strategies and experiences that result in deeper consumer connections and greater brand affinity. As the Senior Director of Brand Ecosystem and Experience Strategy, I am always looking at how deeper human truths can bring […]
Annie Mack
I am a veteran strategist trained at connecting human truth to bottom-line impacting actions. Skilled in market research, consumer behavior and narrative analytics, I’ve been interested in figuring out hard things since I was a little child. Drawn originally to math and science, I found true interest in using my analytical mind. But it wasn’t […]
Mary Magurean
I am an experienced member of the Brandtrust Client Services team with a curiosity and knack for understanding what makes people tick. My empathy for others, exceptional collaboration skills and optimistic outlook on life create an uplifting atmosphere for both colleagues and clients. With wide-ranging expertise that spans various industries (including a prior healthcare consulting […]
Jaime McNeal, PhD
I am an Industrial-Organizational Psychologist who will soon be wrapping up my doctoral study focused on a hidden problem within nonprofit organizations. For the last decade until just before the pandemic, I was a regional director of training and organizational development for a multinational hospitality conglomerate. But, for nearly three decades I have been an […]
Alex Millet
I’ve spent the last ~20 years as a brand consultant devoted to the idea that the right idea, well-expressed, will win the day… eventually. Before Brandtrust I spent the better part of a decade at Publicis in New York, where I learned the ins and outs of brand strategy working on some of the world’s […]
Molly Murphy
With extensive previous experience as an ad agency brand and qualitative creative strategist, I bring a wealth of knowledge to Brandrust’s research and methodology arm. I love representing the voice of the audience in research synthesis; being a steward of their stories and memories in a way that brings a deeper and fresh understanding of […]
Sandra Pimentel
With an education canvassed in marketing and vocational history in market research with Fortune 500 companies, Sandra thrives on partnering with people and helping client improve their business. She has spent her career using insights to develop growth strategies, whether through primary or secondary data or wielding various methodologies to uncover the underling emotions that […]
Elizabeth Plowman
As human beings, most of us like to think that we’re in touch with ourselves and know why we do what we do. Unfortunately, despite our best intentions, we’re often misguided at best. With my extensive background in social science research, I feel well equipped to be able to simultaneously weigh contextual variables at play […]
Nicole Potoshnick
With a rich background in psychology, I am committed to revealing the humanity of consumers and their needs so that my clients grasp the unique story that only they can deliver. Through an approachable demeanor that allows me to quickly gain the trust of my respondents, and an analytical understanding of motivation, I bring order […]
