Maria Regueiro

Project Manager, Client Services

Though I began on a scientific career path, working in cancer pharmaceutical research, I quickly realized that my passion was more in the social sciences. Working to understand client and consumer needs, and the psychology behind those needs, is something incredibly interesting and fulfilling. As a Project Manager, I am energized by project work that is focused on activation and consumer experience and love bringing the consumer story to light. While aiding cross-functional teams across industries to better understand and appreciate the consumer, I manage priorities to meet deadlines and realize high-quality outcomes for Human Truth brand strategy. 

Originally hailing from Ohio (but a current Chicago transplant), I am a huge nerd who is passionate about books, dinosaurs and plants. When not at my desk or on a client call, I spend my days baking, reading and snuggling with my cat! My close friends would describe me as optimistic, goofy and passionate. A thought leader I admire is the author Susan Cain, who reminds my introverted self to reframe what I believed to be a weakness as a profound strength in a world that can’t stop talking.

Via holistic project management and logistics oversight, I work to connect clients with their most passionate consumers to discover what deep human truths motivate consumer delight.


  • Culture List: “The Alchemist” by Paulo Coelho, “Quiet Power: The Secret Strengths of Introverts” by Susan Cain and Dead Poet’s Society.
  • Bucket Items: See the Northern Lights, swim in every ocean and own 1000 books.
  • Memorable Facts: I am allergic to cinnamon! Also – a huge self-acclaimed nerd who loves for Dungeons & Dragons.
  • One Human Truth I Live By: Each individual has the power to change the world.
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