Lacey has always been fascinated by people and why they do the things they do. It’s a passion that led her to a formal education in psychology and to her initial role with Brandtrust as a consumer researcher. In her current role, as a Senior Consultant, Lacey helps clients discover new ways of seeing consumer drivers to achieve critical competitive advantage. She has worked for a wide array of clients, including Coke, Honda, Eli Lilly, Kraft Foods, FedEx, Intel and General Mills. The combination of Lacey’s education and previous experience in medical sales and as an entrepreneur has enabled her to become particularly adept at helping clients uncover subtle emotional nuances that frame people’s beliefs, feelings and motivations. She says, “The best part of working at Brandtrust is when we sit down and put our heads together to figure out the underlying what and why of the topic we’re studying. To be in a place that is so driven by authentic curiosity and intellectual engagement makes it easy to come to work every day.” Outside of work, Lacey and her husband drive their budding performer Mary to various classes, rehearsals and shows. When not busy at work, Lacey enjoys cooking and relaxing up to a good book.