With a background in journalism and psychology, and an insatiable curiosity, Kristen was a natural fit for Brandtrust. She began her career at a local Chicago P.R. firm, where she gained experience in identifying clients’ challenges and solving their difficult brand issues. At that position, she earned a Publicity Club of Chicago Golden Trumpet Award, and now at Brandtrust, Kristen has continued to build upon her impressive resume by managing research for and advising some of our largest clients, both domestically and abroad. Her impressive tenure includes Eli Lilly, Amgen, 3M, Masco, and Brown-Forman, to name a few.
“Working with diverse industries, brands and audiences is really a reward because it constantly keeps me on my toes and challenges me,” she says. “I love seeing brand teams experience those ‘lightbulb moments’ when they gain a deep insight into their consumers and start to think about them in a new light. It’s a fun challenge to help lead them there and facilitate that experience with them.”
Outside Brandtrust, Kristen enjoys yoga and skiing – both on water and on snow. She also flies with the greatest of ease during flying trapeze classes she takes on the lake in Chicago each summer. Kristen lives in the Lakeview neighborhood of Chicago, and with a natural passion for traveling, is always planning her next trip.