Jenny Forsman

Senior Graphic Designer

I’ve followed my creative passion by earning a fine arts degree with an art minor and pursuing a career as a graphic designer. This allows me to be creative, work on a team, and work independently which I’ve found works great for me. Previously, I worked as a designer at Ambrosi & Associates for 5 years and a designer at Petterson & Associates for 2 years. I have a BA from the University of Wisconsin—Eau Claire with a Journalism Major (emphasis on advertising) and a Fine Arts Minor. With two decades (and counting) of experience at Brandtrust, I am the go-to person for creative execution in order to bring beautiful experiences to life. Holistic, fluid, and, at times, playfully unpredictable, my approach to crafting visual identities is macro in framework and micro in detail. My coworkers would describe my work as critically selective yet emotionally rich, ultimately always attuned to the needs of my teammates and our current roster of clients.

I love to try new things and am always tweaking my current hobbies to keep things fresh. Currently I’ve been making hand-built sculptures with clay, playing the ukulele and taking long swims in Lake Michigan with a group of swimmers. In the past, I’ve loved the art of dressage horseback riding and playing the piano. Friends can count on me for keeping things real as well as always being in tune with my emotions in an impactful way.

As the resident Senior Graphic Designer, I have the privilege of bringing research insights to life by creating a beautiful and meaningful visual display for optimal client delight that is the catalyst for maximum impact.


  • Culture List: “Redlined” by Linda Gartz and The New Yorker Magazine. I’m always watching the latest documentary. 
  • Bucket Items: Buy another horse, take a vacation with my husband (no kids), and live long enough to be a grandparent.
  • Memorable Fats: I am known for enjoying cold water plunges in January in Lake Michigan.
  • One Human Truth I Live By: Try not to be judgmental.
brand strategy agency