Gillian Carter

Director, Marketing

WHO I AM AS A HUMAN DOING (Professional Self): With a robust prior background canvassed in journalism, production, advertising and marketing, I began my Brandtrust journey in 2010 and have held various roles on the Business Development/Growth team building the marketing department from ground up. As an empathetic leader and dynamic change agent, I have deep a passion for spurring-on creative mindsets and bridging the gap between Brandtrust’s brand visions and goals. More specifically, in strategically bringing to life how those pieces are translated externally as a best-in-class brand building and transformation partner. With a bias for action and aptitude for our customers business challenges, I believe Brandtrust can truly transform how brands live out their promise and values through Human Truth.

WHO I AM AS A HUMAN BEING (Personal Self): I’m an avid outdoorswoman and adventure seeker. If I’m not hiking with my husband, my courage daughter, Bowie and anxiety-ridden dog, Hazelnut, you can find me on the water standup paddle boarding, surfing or scuba diving. When stuck inside, our record player is usually cranking while I read a survival adventure thriller. I’m a certified World Paddle Association instructor and compete in the Midwest Standup Paddleboard League for causes (i.e. Special Olympics and Great Lakes conservation). I’m passionate about sharing my love for the outdoors and shifting the narrative of “working out” to having fun and feeling great while moving – intentionally activating the whole self: mind, body and soul.

WHAT I DO AT BRANDTRUST: Develop and execute creative brand strategies in order to strengthen and elevate Brandtrust’s market presence – all while building brand awareness, driving demand and keeping our 100% Human-centered core values and brand purpose at the center of our messaging.


  • Culture List: “The Rook” by Daniel O’Malley, Against the Odds Podcast and All the Presidents Men (1976 Film).
  • Bucket Items: Publish a book, drive cattle across Montana and act in a play or movie (again).
  • Memorable Facts: My vacations usually incorporate potentially life-threatening activities or what I call adventures of a lifetime!
  • One Human Truth I Live By: You can’t control what happens, but you can control how you perceive and respond to it.
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