Christian Lauffer

Senior Director, Expression Strategy

In my almost 20-year career in brand strategy, I’m most proud of helping clients launch new products that redefine/challenge existing categories or invent new categories and build strategies that set a course for brand growth built on a solid foundation of Human Truth. With degrees in both marketing and architecture, I focus in helping clients glean powerful insights from customer research and then leverage these insights to craft tangible branding, marketing and communication strategies. Essentially, when something I’ve been privileged to work on can be purchased off of a store shelf, seen in various media or held in a customer’s hands, it’s a real source of deep satisfaction in the work that it took to get there and the real impact we made on and with our clients along the way – across all industries.

I’m most proud of my role as a father to my 3 kids. I enjoy being part of the things they love most, which often revolves around basketball, soccer, softball and cross country as well as dance recitals and band. I also love traveling to destinations found on my ever-growing bucket list, watching English Premier League football, drinking Belgian beer and Italian wine, running, cooking, photography and camping.

I steward our brand expression strategic offerings and thought leadership – essentially, helping our client build value by grounding the brand in Human Truth, creating shared stories, meaningful impressions and deeper connections.

QUICK FACTS ABOUT CHRISTIAN:

  • Culture List: Ukraine: The Latest podcast, Interstellar and “The Kite Runner” by Khaled Hosseini.
  • Bucket Items: Taking a multi-month road trip through Italy, visit Belgium’s Trappist Breweries, attend a soccer match in every major English Premier League club stadium and learn a new language.
  • Memorable Facts: I was a concert violinist in my youth and at one time thought about music performance as a career.
  • One Human Truth I Live By: Growth is achieved when truth is revealed.
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