Audrey Holocher


With an extensive portfolio in the consumer insights and branding within the pharmaceutical space, I strategically partner with Brandtrust to help elicit people’s perceptions of the world, so that we may better understand the Human Truth that will create the most impact for the client and/or organization’s higher purpose. As a Certified Medical Support Clinical Hypnotherapist and Narrative Consultant as well as Master Practitioner in Neuro Linguistic Programming, my strategic approach to interpreting market research is holistic in it’s familiarity with Brandtrust’s pharmaceutical, technology and life sciences industry clients. The most challenging and inspirational projects for me are when I have the privilege of working with cancer patients and other vulnerable populations, because they take precious time from their lives to share their stories with us in order to create impact and everlasting change.

In all that I do, I aspire to use my training in natural pain management, stress reduction and relaxation to help me become a healing presence in the world. When I am not at my desk, you may find me heading into the Deschutes National Forest with my husband, Peter, and my bulldog, Bella.  Those who know me well would describe me as a good listener and exceptionally passionate about relieving pain and suffering in the world.

I translate consumer experiences into actionable insights that drive brand positioning, product development and innovation. I elicit consumer stories at the subconscious level.


  • Culture List: The Shack (2017 Film) and the written work of Milton Erickson, pioneer of medical hypnotherapy.
  • Bucket Items: Complete my horsemanship training at a local barn, cross country ski in Norway and visit Italy.
  • Memorable Facts: My first-degree black belt in Aikido.
  • One Human Truth I Live By: We are not alone. We are loved. We are worthy.
brand strategy agency