Driven to realize the next iteration of brand strategy as it relates to consumers who want authentic relationships with altruistic brands, Ashley’s curiosities couldn’t be better suited for an Associate Director. Passionate about building brand identities from Human Truth, Ashley helps harness creative fuel and strategic insights to propel brands from potential to purpose.
Prior to Brandtrust, Ashley was a global humanitarian at World Vision who connected donors to doing through integrated marketing and experiential brand strategy. She led a creative team in marketing engagement efforts for World Vision’s largest fundraiser The Global 6K for Water with over fifty thousand participants around the world which provided access to clean water for thousands of children in need. In her six years at World Vision, in addition to running a few full marathons herself, she helped create over $10 million dollars in impact to the communities and children they serve.
Outside of Brandtrust, Ashley is also freelance content strategist, having worked with big and small brands to tell meaningful brand stories that drive business growth. She lives in Chicago with her husband Ron and son Weston, taking full advantage of what the city can offer, especially in the summer when the city comes alive with street fairs, live music, patio dining and every other amazing thing Chicago has to offer.